top-rated free essay

digital marketing

By Jappreet-Singh Oct 24, 2014 742 Words
How SMEs can
increase Sales


This Training would equip you
with Digital Marketing tools
that will increase your customer
reach & coverage.

Workshop on Digital Marketing Tools
& Strategies for SMEs
Friday, 14th November 2014
10:00 AM to 5:30 PM

How to plan an effective
Digital Marketing campaign by
yourself? / 99104 97673

Niesbud, A-23, Sector 62 Institutional
Area, Noida (Scan the QR Code to
get the address)

NIESBUD & iSaptarshi

How can prospective buyers
easily reach you through the
Digital Channels and transact
business with you beyond

Grow your

How to Register ?
1) Download the Registration Form from
2) Pay Rs. 5000/- Fee through NEFT as
mentioned on Page -2 of Registration
3) Fill up the Registration Form, Sign it &
Scan it.
4) Email the Registration Form & NEFT

Digital Marketing Workshop
Full Day Digital Marketing Workshop for
SMEs & Medium-Scale Businesses
Module 1: Why Social Media & Digital
Marketing is important for SMEs at this
time ?
Understanding – How to build Customer
communities on Facebook ?
Module 2: Understanding Twitter &
corporate Brand Building through Tweets.
Module 3: Understanding Linkedin & how
to use it for Business & Personal Reputation
Module 4: Understanding other Social
media Tools & planning a Multi-Channel
Digital Marketing Strategy.

Payment Confirmation Receipt to &

About iSaptarshi
iSaptarshi Technologies is a Digital
Strategy, IT Infrastructure & Skill
Enhancement Training firm based out of
Delhi-NCR & Ahmedabad.
Leadership at iSaptarshi has 14+ Years of
Experience in IT Strategy, Brand Strategy,
IT Infrastructure Consulting, and Business
Process Reengineering.
Visit us on to learn

5) We would send you the Booking
confirmation Email.

About Niesbud
The National Institute for Entrepreneurship and
Small Business Development is a premier
organisation of Ministry of Micro, Small and
Medium Enterprises engaged in training,
consultancy, research, etc. in order to promote
entrepreneurship. The major activities of the
Institute are Training of Trainers, Management
Development Programme, Entrepreneurship-cumSkill Development Programme, Entrepreneurship Development Programme and Cluster
Intervention. The Institute has trained more than
2.98 lakh trainees including 3,000 persons from
more than 125 countries till 31st July, 2014.

Contact Us
NIESBUD & iSaptarshi
Shrawani Shrivastava
Cell: 88268 94383
Hardik Ravat
Cell: 99104 97673

To Book your seat visit us on:


Grow your Business
through Digital Marketing
Workshop on Digital Marketing Tools & Strategies for SMEs
Sr. NO.
Module 1

Module 2

Module Details
i) Why Social Media & Digital marketing is
Important at this time?
(1) Detailed Orientation to Digital
Marketing and Social Media
(2) What are the various Tools in Digital
marketing ?
(3) Latest Analytics and Trends about
Digital marketing
(4) Success stories & ase Studies in Social
ii) Understanding – How to build
Communities on Facebook
(1) Orientation to Facebook Brand Pages
(2) Why engagement is key to success on
(3) How to approach a Marketing Strategy
on Facebook?
(4) Facebook Applications for Fan Growth
and Engagement

Time & Duration
10:00 AM to 11:30 AM

Networking Tea Break

11:30 AM to 12:00 PM


Understanding Twitter
(1) What is Twitter & why is it Popular ?
(2) How is Twitter useful for PR, Brand
Building, Customer Engagement and
Thought Leadership
(3) Getting the best out of Hashtags &
Trends on Twitter.
(4) Creating Twitter Marketing Strategy
(5) Successful Twitter marketing CaseStudies

12:00 PM to 1:30 PM

Networking Lunch

1:30 PM to 2:30 PM

Module 3


Understanding Linkedin & how to use it
for Business & Personal Reputation
(1) What is Linkedin & how is it used.
(2) Lead Generation through Individual
(3) Lead Generation as Enterprise:
Company Page, Ads, Developer API,
ii) Discussion on other Social Media Channels
(1) Availability of other Social Media
Channels (e.g. SlideShare, Pinterest,
Google+, Flickr, Stumbleupon)
(2) Open discussion on approach to
leverage them
iii) Planning & Creating Multi-Channel Social
Media Strategy
(1) How to choose relevant Social Media
(2) Creating multi-channel Social Media
(3) Resource Planning: In-house vs
Outsource, Key competencies, Tools
iv) Brief Overview on Social Media Strategy’s
Impact Measurement

2:30 PM to 4:30 PM

Tea Break
Open House & Participants’ Questions &
Answers - Vote of Thanks

4:30 PM to 5:00 PM
5:00 PM to 5:30 PM

Contact Us
Shrawani Shrivastava
Cell: 88268 94383
Hardik Ravat
Cell: 99104 97673

To Book your seat visit us on:

Cite This Document

Related Documents

  • Digital Technology

    ...various ways. The term “digital” is used to refer to data in the form of discreet elements (Gere, C, 2009) but digitisation is defined as the conversion of analog information into digital information (Dictionary, 2003) although computer technology and digital technology can be interchangable. The ever increasing digital world has turned i...

    Read More
  • Marketing and Social Networks

    ...Kameisha Burns Marketing Research 10 sources 1. Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings. Social media is being used by many fortune 500 companies today. According to the author of this source, 83% of fortune 500 companies use social media to con...

    Read More
  • digital Marketing

    ...In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typical...

    Read More
  • Marketing Midterm that facilitates social marketing, there has been a rapid increase in social media use to promote businesses. Nearly three-quarters of all small business owners are now turning to social media as a means of marketing their business. The 2012 Social Media Marketing report indicates that a “significant 83% of marketers said that social ...

    Read More
  • Social Media Marketing Report

    ... Title: Social Media Marketing Report 1. Executive Summary The social media marketing report is an analysis that consists of three parts: sector structure, customer behaviour and current issues. The first part the is the sector structure, in which the research was done to find out the social media marketing concept, social media marketin...

    Read More
  • Case Study Marketing Management equipment, knowledge, expertise, or intellectual property. If IKEA use this strategy to expand their business it can become a synergy where each partner hopes that the benefits from the alliance will be greater than those from individual efforts. IKEA can share responsibility and economic specialization with the partners. IKEA can maint...

    Read More
  • Social Media Marketing Affects

    ...4 Literature Review………………………………………………………………………………….6 Use of Social Media Marketing…………………………………………………………………...6 Figure 1 – Benefits of Social Media Marketing…….…………….……………………....6 Figure 2 – Civil ...

    Read More
  • The Effects of Social Media on Traditional Marketing and Advertising

    ...The Effects of Social Media on Traditional Marketing and Advertising Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history h...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.