top-rated free essay

digital marketing

By Jappreet-Singh Oct 24, 2014 742 Words
How SMEs can
increase Sales
without
adding
Manpower?

iSaptarshi
Technologies

This Training would equip you
with Digital Marketing tools
that will increase your customer
reach & coverage.

Workshop on Digital Marketing Tools
& Strategies for SMEs
Friday, 14th November 2014
10:00 AM to 5:30 PM

How to plan an effective
Digital Marketing campaign by
yourself?

www.isaptarishi.in / 99104 97673

Venue:
Niesbud, A-23, Sector 62 Institutional
Area, Noida (Scan the QR Code to
get the address)

NIESBUD & iSaptarshi
Technologies

How can prospective buyers
easily reach you through the
Digital Channels and transact
business with you beyond
borders…?

Grow your
Business
through
Digital
Marketing

How to Register ?
1) Download the Registration Form from
www.niesbud.nic.in
2) Pay Rs. 5000/- Fee through NEFT as
mentioned on Page -2 of Registration
Form
3) Fill up the Registration Form, Sign it &
Scan it.
4) Email the Registration Form & NEFT

Digital Marketing Workshop
Full Day Digital Marketing Workshop for
SMEs & Medium-Scale Businesses
Module 1: Why Social Media & Digital
Marketing is important for SMEs at this
time ?
Understanding – How to build Customer
communities on Facebook ?
Module 2: Understanding Twitter &
corporate Brand Building through Tweets.
Module 3: Understanding Linkedin & how
to use it for Business & Personal Reputation
Management
Module 4: Understanding other Social
media Tools & planning a Multi-Channel
Digital Marketing Strategy.

Payment Confirmation Receipt to
ceo@isaptarshi.in &
shrawani.niesbud@gmail.com

About iSaptarshi
Technologies
iSaptarshi Technologies is a Digital
Strategy, IT Infrastructure & Skill
Enhancement Training firm based out of
Delhi-NCR & Ahmedabad.
Leadership at iSaptarshi has 14+ Years of
Experience in IT Strategy, Brand Strategy,
IT Infrastructure Consulting, and Business
Process Reengineering.
Visit us on www.isaptarishi.in to learn
more.

5) We would send you the Booking
confirmation Email.

About Niesbud
The National Institute for Entrepreneurship and
Small Business Development is a premier
organisation of Ministry of Micro, Small and
Medium Enterprises engaged in training,
consultancy, research, etc. in order to promote
entrepreneurship. The major activities of the
Institute are Training of Trainers, Management
Development Programme, Entrepreneurship-cumSkill Development Programme, Entrepreneurship Development Programme and Cluster
Intervention. The Institute has trained more than
2.98 lakh trainees including 3,000 persons from
more than 125 countries till 31st July, 2014.

Contact Us
NIESBUD & iSaptarshi
Technologies
Shrawani Shrivastava
Cell: 88268 94383
shrawani.niesbud@gmail.com
Hardik Ravat
Cell: 99104 97673
Email: ceo@isaptarshi.in

To Book your seat visit us on:
www.niesbud.nic.in

iSaptarshi
Technologies

Grow your Business
through Digital Marketing
Workshop on Digital Marketing Tools & Strategies for SMEs
Sr. NO.
Module 1

Module 2

Module Details
i) Why Social Media & Digital marketing is
Important at this time?
(1) Detailed Orientation to Digital
Marketing and Social Media
(2) What are the various Tools in Digital
marketing ?
(3) Latest Analytics and Trends about
Digital marketing
(4) Success stories & ase Studies in Social
media
ii) Understanding – How to build
Communities on Facebook
(1) Orientation to Facebook Brand Pages
(2) Why engagement is key to success on
Facebook?
(3) How to approach a Marketing Strategy
on Facebook?
(4) Facebook Applications for Fan Growth
and Engagement

Time & Duration
10:00 AM to 11:30 AM

Networking Tea Break

11:30 AM to 12:00 PM

i)

Understanding Twitter
(1) What is Twitter & why is it Popular ?
(2) How is Twitter useful for PR, Brand
Building, Customer Engagement and
Thought Leadership
(3) Getting the best out of Hashtags &
Trends on Twitter.
(4) Creating Twitter Marketing Strategy
(5) Successful Twitter marketing CaseStudies

12:00 PM to 1:30 PM

Networking Lunch

1:30 PM to 2:30 PM

iSaptarshi
Technologies
Module 3

i)

Understanding Linkedin & how to use it
for Business & Personal Reputation
management
(1) What is Linkedin & how is it used.
(2) Lead Generation through Individual
Profiles
(3) Lead Generation as Enterprise:
Company Page, Ads, Developer API,
Groups
ii) Discussion on other Social Media Channels
(1) Availability of other Social Media
Channels (e.g. SlideShare, Pinterest,
Google+, Flickr, Stumbleupon)
(2) Open discussion on approach to
leverage them
iii) Planning & Creating Multi-Channel Social
Media Strategy
(1) How to choose relevant Social Media
channels?
(2) Creating multi-channel Social Media
strategy
(3) Resource Planning: In-house vs
Outsource, Key competencies, Tools
etc
iv) Brief Overview on Social Media Strategy’s
Impact Measurement

2:30 PM to 4:30 PM

Tea Break
Open House & Participants’ Questions &
Answers - Vote of Thanks

4:30 PM to 5:00 PM
5:00 PM to 5:30 PM

Contact Us
Shrawani Shrivastava
Cell: 88268 94383
shrawani.niesbud@gmail.com
Hardik Ravat
Cell: 99104 97673
Email: ceo@isaptarshi.in

To Book your seat visit us on:
www.niesbud.nic.in

Cite This Document

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