Digital Divide and Internet Usage

(TCO 1) Concerning Internet usage, what is the digital divide? | | | Student Answer: | | With internet usage and commonly used now than a few years ago, digital divide is mostly defined as the gap between those individuals and communities that have, and do not have access to the information technologies that are transforming our lives and that is the usage of the internet. With the education system moving toward doing all their school work through the computer, the digital divide also exists between the educated and the uneducated, between economic classes, and, globally, between the more and less industrially developed nations. | |

2. | Question : | (TCO 1) What online research method(s) would you use to test the brand image of an existing product? Why? | | | Student Answer: | | Some online research methods that I would use to test the brand image of a product would be using focus groups, and the intercept interview method. The reason why I would us focus groups is that it helps with a better understanding an organization 's brand image and testing effectiveness of advertising and marketing concepts to figure out what worked and what didn 't. Another method that would be useful to me as well is the intercept interview, where you can get feed back on the service or product. When using this method it can be used by retail businesses to gauge satisfaction regarding customers ' experience with the business or to gauge people 's likelihood of using that site again. | | | | | | | |

3. | Question : | (TCO 2) What is strategic planning and why do companies prepare a SWOT analysis during the strategic planning process? | | | Student Answer: | | Strategic planning is to simply clarify the overall purpose and desired results of an organization goals, and how those results will be achieved. The reason why a lot of companies prepare a SWOT analysis during the strategic planning is so that they have a template to work