Digital Business Management of Hm

Powerful Essays
TABLE OF CONTENTS

I. INTRODUCTION: 3
II. WEBSITE OVERVIEW: 4
1. E-business model: 4
1.1 Online value proposition: 4
1.2 Target audience/ market: 4
1.3 Product/Service strategies: 4
2. Customer relationship management (CRM): 4
3. Supply chain management (SCM): 5
4. Digital marketing: 5
5. Web application: 6
1.1 Advantages: 6
1.2. Disadvantages: 6
6. Competitors 7
III. CONCLUSION & RECOMMENDATION: 7
REFERENCES: 8

I. INTRODUCTION:
Nowadays, Information Technology is present and plays an indispensable role in the management and administration of the business operations of each business. There is nothing strange when the most of companies are using the advantages of development of information technology to build Websites which designed to ‘pull’ customers to boost sales as well as improve the company position like a tool to perform effective PR and marketing campaigns. This report will help readers better understand the role as well as the benefits of information technology through the analysis of H&M website.
H&M is a Swedish fashion company which opened its first store in 1947, is now expanded to more than 48 markets. It had around 2,800 stores as reported in their annual report 2012 together with over 104,000 work-hard employees (hm.com). The business concept of H&M is to offer ‘fashion and quality at the best price’. Their designers produce a wide-ranging and diversified of fashion for women, men, teenagers and children from timelessness to latest fashion trends. Furthermore, H&M still create cosmetics, accessories and home textile goods. Another factor of this big offering is that H&M should be the more fascinating and constantly choice to customers. New products arriving, more stores building up and new campaigns being established that able to surprise and satisfy the expectations of clients that makes H&M become a one of the highest-ranked fashion brands in the world which is placed 77 in



References: Craig Smith (3 April 2013) How many people use the Top Social Media, Apps and Services Francis Buttle (2008) Customer relationship management: Concepts and technologies H&M (26 March 2013) Annual report 2012. Investor relations. Available at http://about.hm.com/AboutSection/en/About/Investor-Relations/Financial-Reports/Annual-Reports.html#cm-menu [Assessed 8 April 2013] Margaret Rouse (July 2010) Supply chain management Rankings per brand (2013)H&M [online] Stephen Hagg, Maeve Cummings and Amy Phillips (2007).Management Information systems for the information age.6th edition. New York, NY: McGraw-Hill Irwin

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