Digital Android Camera
Table of Contents Executive Summary 2 Situation Analysis 3 Market Summary 3 Market Demographics 4 Geographic: 4 Demographic: 4 Psychographics: 5 Behavioral: 5 Market Needs 5 Market Trends 7 SWOT Analysis 8 Competition 9 Product Offering 10 Key to Success 10 Critical Issues 11 Marketing Strategy 12 Mission 12 Marketing Objectives 13 Financial Objectives 13 Target Markets 14 Positioning 15 Marketing Mix 15 Product 15 Price 16 Place 16 Promotion 16 Marketing Research 16 Controls 17 Marketing Organization 17
Executive Summary
This report is going to be about the newly introduced camera Nikon S800c, that is supported by the Android OS and the image sharing is too easy and fast as compared to other cameras. This product is design for the professionals but the price range is bit higher as compared to the smart phones that support the Android OS.
Samsung is running up in the competition and introduced the phone with some more features but the only thing is price that is unbearable in it. Marketing mix, SWOT analysis and other analysis are also been conducted in this whole report to boost the sales of the camera as well as the name of the brand should be recognized by the consumers.
Introducing the first COOLPIX that's also an Android™ smart device. All the imaging power of a Nikon—superior optics, telephoto zooming, a high resolution image sensor and much more, meets the endless possibilities of the Android™ OS and Wi-Fi connectivity. Create exceptional photos and Full HD videos, then edit, style and share them easier and faster than ever before.
Situation Analysis
Nikon is introducing a digital camera, Supernova, which has built in Wi-Fi service in it. The android camera will offer high quality pictures with a megapixel of 19.2. The basic market need is to offer such a camera, which can send your pictures directly to your desired social network, just like android and iPhone, but, with a high quality. Now,
Executive Summary
This report is going to be about the newly introduced camera Nikon S800c, that is supported by the Android OS and the image sharing is too easy and fast as compared to other cameras. This product is design for the professionals but the price range is bit higher as compared to the smart phones that support the Android OS.
Samsung is running up in the competition and introduced the phone with some more features but the only thing is price that is unbearable in it. Marketing mix, SWOT analysis and other analysis are also been conducted in this whole report to boost the sales of the camera as well as the name of the brand should be recognized by the consumers.
Introducing the first COOLPIX that's also an Android™ smart device. All the imaging power of a Nikon—superior optics, telephoto zooming, a high resolution image sensor and much more, meets the endless possibilities of the Android™ OS and Wi-Fi connectivity. Create exceptional photos and Full HD videos, then edit, style and share them easier and faster than ever before.
Situation Analysis
Nikon is introducing a digital camera, Supernova, which has built in Wi-Fi service in it. The android camera will offer high quality pictures with a megapixel of 19.2. The basic market need is to offer such a camera, which can send your pictures directly to your desired social network, just like android and iPhone, but, with a high quality. Now,