Digi Versus Maxis

Topics: Maxis Communications, Mobile phone, Mobile Web Pages: 5 (1250 words) Published: May 21, 2012
Maxis Mobile Sdn Bhd began in the year 1993. Maxis is a Malaysian mobile network operator which headquarters are located at Kuala Lumpur. Maxis uses the ‘012’, ‘017’, ‘0142’ for the dialing pref ix identifier. They provided over 900 & 1800MHz GSM for the mobile services. The majority of the company’s stake was owned by Ananda Krishnan. .Maxis primarily operate almost around the Asia –pacific and they had total subscribers of 13.95 million as at December 2010. Since the establishment, Maxis had been offered a full suite of services with multiple platforms to fulfill the needs of the telecommunications of an individual customer. , SMEs and large corporation customers in Malaysia. Maxis’ mobile services promote on a postpaid basis under the maxis brand and a prepaid services under the Hotlink brand. The two distinct brands were useful for underpinned by synergistic values, and enabled Maxis to open up its prepaid business successfully as well as maintaining the growth in its postpaid segment. The headquarter of Maxis is located within the Menara Maxis which has a graceful 49 storey building contiguous to the Petronas Twin Tower Kuala Lumpur City Centre . The building is the headquarter of the Tanjong Plc Group of Companies, Maxis Communication Berhad and their correlative companies. When Maxis Mobile Sdn Bhd moves into the Menara Maxis, maxis used the Cardax System (CC Unix) in 1998 which is owned and administrated by Tanjong City Centre Property Management. This building house had over 585 contactless Mifare Readers arounf the 49 floors and Visitor Tumstiles with some offices have some additional readers within their office premises for additional security.

Partial versus pure e-commerce
Maxis provide many mobile services through electronic commerce. Maxis websites provide mobile service related information to customers such as rate plans, mobile internet, international roaming, iPhone 4S, BlackBerry, wireless broadband and etc. Customers who are interested have to sign up and make payment at the service department. Therefore, the process is done physically. Maxis are partial e-commerce because the services and products are delivered physically to customers.

Maxis also provide some applications through pure e-commerce. Maxis FastTap is a new innovative service that allows customers to purchase or pay for transportation charges with the tap of a mobile phone. Maxis PayPal also enables customers to pay online. Customers also can download games and music from the Maxis Mobile Download. Thus, Maxis is also considered as pure e-commerce because all dimensions such as products, process and delivery agents are digital. Customers can purchase the products, make payment and receive the products by online. Organization of Maxis is click-and-mortal because Maxis conduct some e-commerce activities while their primary business is done physically.

Digi telecommunication conducts their business by partial e-commerce. Customers can get the related information about Digi from the websites. The products they sell are iPhone 4S, Samsung Galaxy Nexus, BlackBerry, HTC and etc. Besides, Digi also provide plan and services to customers such as DG smart plan, DG internet, postpaid and prepaid. All these services are done physically and delivered physically to customers.

Digi also provide some pure e-commerce activities such as messaging, entertainment, info & alert and application. Customers can sign up facebook sms, twitter sms, yahoo! sms and etc. through Digi. Digi also provide many games, music and CallerTune to customers. There are many applications that allow customers to sign up online such as Friend Finder, iDeal, Top Sites and etc. All these products and services are done physically. Organization of Digi is click-and-mortal because Digi conduct some e-commerce activities yet their primary business is done physically.

Criteria of two websites
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