Difícil Ser Bueno
HBR.ORG
NOVEMBER REPRINT R E
It’s Hard to Be Good
But it’s worth it. Here are five companies whose success is built on responsible business practices. by Alison Beard and Richard Hornik
SPOTLIGHT ON THE GOOD COMPANY
Do
No
This document is authorized for use only by GERARDO LOZANO until July 2013. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.
tC
op yo
rP os t
SPOTLIGHT ON THE GOOD COMPANY
rP os t
But it’s worth it. Here are five companies whose success is built on responsible business practices. by Alison Beard and Richard Hornik
Spotlight
ARTWORK Sarah Morris, Black Beetle [Origami], 2008 Gloss household paint on wall, installation view
It’s Hard to Be Good
2 Harvard Business Review November 2011 This document is authorized for use only by GERARDO LOZANO until July 2013. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.
o
Do
No
tC
op yo
FOR ARTICLE REPRINTS CALL
OR
, OR VISIT HBR.ORG
o
No tC
ON THE FOLLOWING PAGES, HBR profiles five “good” companies that do more than just pay lip service to community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability. Neither our editors nor the academics we consulted have voted them the world’s most socially responsible corporations. But each excels in one or more of the areas just listed, and does so by making them part of its internal corporate
Do
November 2011 Harvard Business Review 3 This document is authorized for use only by GERARDO LOZANO until July 2013. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.
op yo logic—something that Rosabeth Moss Kanter argues, in another article in this Spotlight, that all businesses should do. These rms have also succeeded commercially—hard evidence that doing the right thing as a company doesn’t con
NOVEMBER REPRINT R E
It’s Hard to Be Good
But it’s worth it. Here are five companies whose success is built on responsible business practices. by Alison Beard and Richard Hornik
SPOTLIGHT ON THE GOOD COMPANY
Do
No
This document is authorized for use only by GERARDO LOZANO until July 2013. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.
tC
op yo
rP os t
SPOTLIGHT ON THE GOOD COMPANY
rP os t
But it’s worth it. Here are five companies whose success is built on responsible business practices. by Alison Beard and Richard Hornik
Spotlight
ARTWORK Sarah Morris, Black Beetle [Origami], 2008 Gloss household paint on wall, installation view
It’s Hard to Be Good
2 Harvard Business Review November 2011 This document is authorized for use only by GERARDO LOZANO until July 2013. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.
o
Do
No
tC
op yo
FOR ARTICLE REPRINTS CALL
OR
, OR VISIT HBR.ORG
o
No tC
ON THE FOLLOWING PAGES, HBR profiles five “good” companies that do more than just pay lip service to community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability. Neither our editors nor the academics we consulted have voted them the world’s most socially responsible corporations. But each excels in one or more of the areas just listed, and does so by making them part of its internal corporate
Do
November 2011 Harvard Business Review 3 This document is authorized for use only by GERARDO LOZANO until July 2013. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860.
op yo logic—something that Rosabeth Moss Kanter argues, in another article in this Spotlight, that all businesses should do. These rms have also succeeded commercially—hard evidence that doing the right thing as a company doesn’t con