Differentiation Tools

Good Essays
Differentiation tools

There are a lot of different differentiation tools that a company can use. These differentiation tools are used to distinguish yourself from other company’s. Company’s can make use for example product differentiation, service differentiation, personnel differentiation, image differentiation and channel differentiation.

Product differentiation:

This is the product of a company. Company’s can vary there products very much here. For example you can vary in shapes, but you can also differentiate your product by providing very high quality goods.

• Features
You can differentiate from your competitors by creating products that have different features. For example making a car that has better safety features then your competitor.

• Performance
You can also differentiate by making sure your product has the best performance. This will give you a great advantage over your competitors, because customers might even pay more for your products while they could get a similar product elsewhere, just because your product just performs better.

• Style and design
A lot of customers will look at how the product looks. If you create your product in a nice design, it might attract more customers. For example cars, people will look at how a car performs, but they will definitely look at the design of the car, the shape, the color etc.

• Consistency
Meaning that your product is always consistent, that all the products function the same way and function constantly

• Durability
You can differentiate your product here by making sure your products last long. That they will not break or stop functioning very soon.

• Reliability
Another differentiation tools is reliability. Here you make sure that your customers can rely on your products. That it will not stop working for no reason, and that it will do the job its designed for.

• Repairability
You can provide a service to repair the product of your customers, or create products that

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