Differentiating Between Market Structures in Kudler

Topics: Marketing, Customer, Customer service Pages: 4 (1239 words) Published: February 24, 2014

Abstract
Kudler Fine Foods Company was founded in 1998 when Kathy Kudler fulfilled her dream of opening a gourmet food store in LA. Kudler Fine Foods Company's number one goal is to provide quality products and services to its customers. Kathy herself still handles all of the ordering for her stores of the product and schedules the rotating to ensure that the freshest products are still on the shelf and donates the expiring food to the shelter. Kathy Kudler, the founder of Kudler, had a vision in mind of achieving high customer satisfaction when the business was first put into place. This paper is going to address the companies strategic plan, market overview, how they compete in the market, strengths, weaknesses, and last what would be recommended to change in their strategy. Market Overview and Strategies

Kathey had a taste for gourmet foods and found it very difficult to come across the food she wanted. There was no store in the area who sold specifically gourmet foods that allowed Kathey easy entry into the market. The only form of competition was the local food stores in the area that sold normal produce which is a cheaper substitute for the gourmet foods she wanted to sell. Because of the area this store was opened in there was not much competition in the market of gourmet foods. The best market structure to describe this area market would be a competitive monopolistic market. If it were a normal produce store I would have said it was closer to a perfect competitive market but due to a restricted number of organic farmers it lowers the amount of sellers. In this case it was very easy for other businesses to start in the market, products are slightly different between the other produce stores due to the quality and the lack of chemicals (organic). In this case the competitors to Kudler Fine Foods would be all the local produce stores. Kudler does offer a better quality produce that the others offer limited supply but the only difference...
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