Different Content Theories

Pages: 3 (754 words) Published: January 13, 2011
Content theory
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| This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged andremoved. (October 2008)| Content theory explains why human needs change with time. Another theory that attempts to explain human behavior is Process theory. Content theory includes the work of David McClelland, Abraham Maslow and other psychologists as they attempted to explain why human needs change, but not how they change. Content theories explain the specific factors that motivate people. In other words, they answer the question What drives behaviour? It is important to remember that the following are theories, none of which have been conclusively shown to be valid. Nonetheless, they are helpful in providing a contextual framework for dealing with individuals. Contents [hide] * 1 McGregor’s Theory X and Theory Y * 2 ERG Theory * 3 Herzberg’s Motivation-Hygiene Theory * 4 McClelland’s Theory of Needs * 5 References| -------------------------------------------------

[edit]McGregor’s Theory X and Theory Y
Douglas McGregor proposed two different motivational theories. Managers tend to believe one or the other and treat their employees accordingly. Theory X states that employees dislike and try to avoid work, so they must be coerced into doing it. Most workers do not want responsibilities, lack ambition, and value job security more than anything else. McGregor personally held that the more optimistic theory, Y, was more valid. This theory holds that employees can view work as natural, are creative, can be self-motivated, and appreciate responsibility. This type of thinking is popular now, with self-empowered work teams becoming the norm. -------------------------------------------------

[edit]ERG Theory
ERG Theory is similar to the famous Maslow’s Hierarch of Needs....
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