Differences Between Italy And The United States
Advertising differences between Italy and The United States of America: A cross-cultural look at visuals in advertising
Introduction
Today most people find themselves inundated with advertisements. Advertisements are, of course, used as a means to sell things, but the methods used in ads varies across the world, depending on cultural differences. In this essay I will be exploring the similarities and differences between advertising in the United States of America and Italy by comparing and contrasting the visual elements used in both American and Italian ads across many forms of mass media, including television commercials, newspaper adverts, and ads on social media.
Advertising, both audio and visual, are found on the television, before …show more content…
The first period is suggested to have began in 1861, which is when the Kingdom of Italy was founded and continued until the year 1918, the end of World War I. The Second period took place from the end of World War I until modern Italian advertising began in 1968. The third period started in 1968 and has continued into the present. In the late 1890s, as Italy become a more industrialized nation, there came an increased number of consumer goods being produced. As businesses in the country began to increase, the use of advertisements also increased. The history of advertising in the United States follows a rather similar path, as advertisements have existed in the country from the founding of America in …show more content…
The target audience must always be taken into account when considering what sort of commercial to produce. In the same way advertisers must consider the sense of humor of their audience. Humor is something that can vary across cultures and this is also true for the humor differences between the United States and Italy.
Sex Sells: Sexual Imagery in Italian and American Advertisements
When looking into advertising from both Italy and the United states it becomes abundantly clear that the age old adage of “sex sells” has been quite pervasive over the years. Sexuality, largely female sexuality, has been used to sell products of all kinds. This includes, but is not limited to, fast food, beer, cars, and many more.
In the ads featured below we see sexuality being used as a means to sell cars, in the case of BMW from the US, and clothing in the Italian ad from a company called Relish. The fashion company, Relish, shows Rio de Janeiro police officers groping two models. These ads ran on billboards in Italy and faced some backlash from those offended by the message this ad put
Introduction
Today most people find themselves inundated with advertisements. Advertisements are, of course, used as a means to sell things, but the methods used in ads varies across the world, depending on cultural differences. In this essay I will be exploring the similarities and differences between advertising in the United States of America and Italy by comparing and contrasting the visual elements used in both American and Italian ads across many forms of mass media, including television commercials, newspaper adverts, and ads on social media.
Advertising, both audio and visual, are found on the television, before …show more content…
The first period is suggested to have began in 1861, which is when the Kingdom of Italy was founded and continued until the year 1918, the end of World War I. The Second period took place from the end of World War I until modern Italian advertising began in 1968. The third period started in 1968 and has continued into the present. In the late 1890s, as Italy become a more industrialized nation, there came an increased number of consumer goods being produced. As businesses in the country began to increase, the use of advertisements also increased. The history of advertising in the United States follows a rather similar path, as advertisements have existed in the country from the founding of America in …show more content…
The target audience must always be taken into account when considering what sort of commercial to produce. In the same way advertisers must consider the sense of humor of their audience. Humor is something that can vary across cultures and this is also true for the humor differences between the United States and Italy.
Sex Sells: Sexual Imagery in Italian and American Advertisements
When looking into advertising from both Italy and the United states it becomes abundantly clear that the age old adage of “sex sells” has been quite pervasive over the years. Sexuality, largely female sexuality, has been used to sell products of all kinds. This includes, but is not limited to, fast food, beer, cars, and many more.
In the ads featured below we see sexuality being used as a means to sell cars, in the case of BMW from the US, and clothing in the Italian ad from a company called Relish. The fashion company, Relish, shows Rio de Janeiro police officers groping two models. These ads ran on billboards in Italy and faced some backlash from those offended by the message this ad put