Difference Between Samsung And Apple
With smartphones having a multitude of similarities, how does a consumer know which one to buy? The major aspect a consumer looks for when picking a smartphone is quality. Quality is always present in good products, but that quality could be in the marketing techniques, not the actual product. Samsung and Apple are two major smartphone companies, and they both have similar marketing ideas. Samsung created the commercial “Graduation Party” to promote the Galaxy 8, and Apple created the commercial “Barber Shop” to promote the IPhone 7. Both commercials are trying to promote camera quality by using pathos, ethos, and logos. Both Apple and Samsung are strong in pathos and ethos, but Apple is weaker in logos than Samsung.
Apple and Samsung …show more content…
In Samsung’s commercial, many people are attending a graduation BBQ. Parties and BBQ’s are often associated with good feelings. Samsung is trying to appeal to the audience’s sense of fun. People will be more likely to invest in something they can have fun with, In Apple’s commercial, good haircuts are shown. Good, picture-worthy haircuts are confidence boosters. Apple is trying to appeal to the consumer’s self-image. Both commercials are brightly lit. The brightness promotes happiness in the audience. When the audience associates a product with good feelings and happiness, sales will increase because people are going to want to buy something that is going to make them feel good about themselves. People will be more willing to buy something if it will promote happiness in their own …show more content…
Samsung shows that the Galaxy 8 is easy to use, is adult friendly, and has great picture quality. This shows the audience why they should purchase and use the Galaxy 8 over other smartphones. Apple is weak in logos because it only shows how the good photos are. It shows how good the photos are without having to use photoshop or other photo editing apps, but it does not highlight why it is a good phone. It does not show how easy the phone is to use or if it has any features to make the phone more appealing. This lack in logos hurts the company’s marketing because people are less likely to buy something if they don’t know how easy or difficult it is to
Apple and Samsung …show more content…
In Samsung’s commercial, many people are attending a graduation BBQ. Parties and BBQ’s are often associated with good feelings. Samsung is trying to appeal to the audience’s sense of fun. People will be more likely to invest in something they can have fun with, In Apple’s commercial, good haircuts are shown. Good, picture-worthy haircuts are confidence boosters. Apple is trying to appeal to the consumer’s self-image. Both commercials are brightly lit. The brightness promotes happiness in the audience. When the audience associates a product with good feelings and happiness, sales will increase because people are going to want to buy something that is going to make them feel good about themselves. People will be more willing to buy something if it will promote happiness in their own …show more content…
Samsung shows that the Galaxy 8 is easy to use, is adult friendly, and has great picture quality. This shows the audience why they should purchase and use the Galaxy 8 over other smartphones. Apple is weak in logos because it only shows how the good photos are. It shows how good the photos are without having to use photoshop or other photo editing apps, but it does not highlight why it is a good phone. It does not show how easy the phone is to use or if it has any features to make the phone more appealing. This lack in logos hurts the company’s marketing because people are less likely to buy something if they don’t know how easy or difficult it is to