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Difference Between Rossiter And Percy

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Difference Between Rossiter And Percy
Rossiter and Percy have created a model for marketers to decide whether their brands are low or high involvement products. Low involvement means that the purchases are low risk and high involvement means that purchases are high risk and thus customers spend longer thought in deciding whether to purchase the product than when it’s low involvement. The motives to purchase these products could be either positive or negative. Negative motives means that a customer has the feeling that something is missing or has encountered problems and wants to reduce or eliminate the negativity involved in that. Positive motives means that a customer buys a specific product to experience certain positive feelings (Eurib, 2009).

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