Difference Between Microsoft And Nokia

INTRODUCTION
Microsoft Corporation started its work in Washington. Its co-founder is one of the successful persons in the world named Bill gates. Microsoft has many products ranging from windows operating system to internet portal (which provide all related services of internet)
History of Nokia tells us that it hasn’t been a manufacturer of phones in past, this company made footwear, tires and paper products before it involved in mobile industry. In 1990 the company focused only on telecommunication services by providing best hardware mobile phones all over the world.
MERGING OF MICROSOFT AND NOKIA
The two famous companies Microsoft and Nokia merged in this year. The Nokia’s CEO is Stephen Elope, and Satya Nandella is executive vice president
The resources tools, trade secrets and culture of both companies were different so it created inefficiencies in working. By acquiring Nokia now Microsoft can work also on hardware and is able to manufacture more efficient tablets or phones than before. By this agreement their understanding increased about working of software with hardware, now MICROSOFT can able to make more efficient software.This agreement helps Microsoft to speed up its market acceptance and innovation by including windows in the applications of mobile phones. The number of Microsoft customers also increased by this strategy, anyone who purchases Nokia’s phone indirectly becomes the customer of Microsoft. Both companies get benefit by synergy of talented people, so both companies get a better chance to accelerate the modern force and leading-edge innovation in both software and hardware. Customers of both companies have been increased by this merge. Nokia retained some more beneficial patents by this merger like “utility patents”. Microsoft with this merge has got the opportunity to do better research and increase its
And with the help of Microsoft Nokia include operating system in phones which is very beneficial for Nokia’s worth.Microsoft used Nokia Maps which bring much better location detail and navigation than Google Maps or Apple maps this is also a benefit to Microsoft.
GLOBAL STRATEGIES OF MICROSOFT CORPORATION
Microsoft Corporation is a worldwide digital hardware and software products maker and it has $380 billion of market capitalization. 125,000 employees of this company are working worldwide. Until July 2013, Microsoft's global strategy focusing on working together it is called as “ONE MICROSOFT”. Global strategy announced by the company’s CEO Staya Nandella.
Microsoft made its autonomous divisions worldwide and having centralized management system.One of the global strategy of Microsoft is to increase the speed of market penetration. CEO of the company put stress on penetrating strategy by making fast the communication system in local markets.Globally the focus of the company is on diversity management, they take initiative in diversifying their employees to understand the culture of that