Difference Between Marketing And Manufacturing
Marketing and Manufacturing: The Coexistence
Introduction:
Marketing and Manufacturing are the two extremes for any production company who aims at market capture. The dedicated marketing team, with the job of enhanced sales and better hold on the market works day in and day out for the organization whereas the product they aim to market is a result of the hard work, precision and determination of a number of employees working in unison to build a market ready product.
Often this has been observed that the marketing team blames the manufacturing team for not having a vision and not being ‘market-oriented’ or ‘customer-oriented’ for that matter. On the other hand, the manufacturing team: “The marketing people have no understanding of costs, …show more content…
Cultural differences: The lifestyle and cultural difference as in the nature of the work ethics they have been following differs.
Complicating Factors Product Line: Companies with large and diverse product lines have a particularly difficult job in managing the marketing/manufacturing interface..
Technology: Products more quickly become obsolete, and then processes need to be replaced. This environmental change puts tremendous burdens on both marketers and manufacturers.
Automation and Error: To meet the technological needs, we have moved to automation but this has been a challenge as the deployment and error free production to meet the increasing demands also incurs a lot of cost.
Capital constraints: Higher costs of production are at times required to make modifications but it also depends on the constraints. The implementation might just not be possible due to the unavailability of funds.
Increase in size of the company: More labor to be recruited, trained and also increasing competition from the counterparts.
3. Conclusion and Learning:
Manufacturing people might be judged on a combination of inventory size, delivery response time, and the ability to meet delivery commitment dates rather than just on asset …show more content…
Measuring Performance: The gathering and analysis of data concerning interfunctional problems are useful for more than measuring performance against a plan. Data are necessary to relieve some of the inherent complexity of the interfunctional situations.
Data: It is important for the data to include quantified plans and budgets, as well as actual performance.
Evaluation: The best way to evaluate sales forecasting is to record the forecast and compare it with actual sales.
Type of Data: The data to be gathered should be independent of the type of industry and focused more on the desired parameters.
Customer Perceptions: Survey the customers to know about their perceptions and hence decide on a
Introduction:
Marketing and Manufacturing are the two extremes for any production company who aims at market capture. The dedicated marketing team, with the job of enhanced sales and better hold on the market works day in and day out for the organization whereas the product they aim to market is a result of the hard work, precision and determination of a number of employees working in unison to build a market ready product.
Often this has been observed that the marketing team blames the manufacturing team for not having a vision and not being ‘market-oriented’ or ‘customer-oriented’ for that matter. On the other hand, the manufacturing team: “The marketing people have no understanding of costs, …show more content…
Cultural differences: The lifestyle and cultural difference as in the nature of the work ethics they have been following differs.
Complicating Factors Product Line: Companies with large and diverse product lines have a particularly difficult job in managing the marketing/manufacturing interface..
Technology: Products more quickly become obsolete, and then processes need to be replaced. This environmental change puts tremendous burdens on both marketers and manufacturers.
Automation and Error: To meet the technological needs, we have moved to automation but this has been a challenge as the deployment and error free production to meet the increasing demands also incurs a lot of cost.
Capital constraints: Higher costs of production are at times required to make modifications but it also depends on the constraints. The implementation might just not be possible due to the unavailability of funds.
Increase in size of the company: More labor to be recruited, trained and also increasing competition from the counterparts.
3. Conclusion and Learning:
Manufacturing people might be judged on a combination of inventory size, delivery response time, and the ability to meet delivery commitment dates rather than just on asset …show more content…
Measuring Performance: The gathering and analysis of data concerning interfunctional problems are useful for more than measuring performance against a plan. Data are necessary to relieve some of the inherent complexity of the interfunctional situations.
Data: It is important for the data to include quantified plans and budgets, as well as actual performance.
Evaluation: The best way to evaluate sales forecasting is to record the forecast and compare it with actual sales.
Type of Data: The data to be gathered should be independent of the type of industry and focused more on the desired parameters.
Customer Perceptions: Survey the customers to know about their perceptions and hence decide on a