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Difference Between Cadbury And Galaxy Chocolates

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Difference Between Cadbury And Galaxy Chocolates
The customer value proposition is arguably the most important tool in the product marketer’s toolset. It is the foundation for understanding how the product will realistically be valued by the target user. It certainly includes the advantages a target user would experience and the unique comparison between Cadbury and Galaxy chocolates as a competitor

Galaxy is a Milk chocolate, made and marketed by Mars incorporated.
Products have similarities such as:
• Varieties of choices based on chocolates
• Both products have different sizes according to the customer requirement and various prices.
• Both products clearly state the nutrition information on back of every pack.
• Both chocolates can be find in any Super markets, wholesaler and online …show more content…
Which produces various occasions, Christmas, furthers day,Childrens day, Easter, etc. Cadbury uses communication strategy "choose Cadbury" ensuring that Cadbury chocolates available and suitable on every occasions.(Bhasin, 2016) As per to the marketing society awards case study, Galaxy brand their products on various ways. Such as: "Steering the brand back on course" by undertake a scientific research, "Woman as a drive engine" they say relationship with woman is complicated, but some in depth insights work revealed a powerful and universal truth about woman. so Galaxy choosing woman as a brand …show more content…
All the pages updated in daily basis brand-related content, ranging from straightforward product promotions to recipe ideas Cadbury clearly see maintaining active FB page interacting with their customers probable because it has already achieved a great deal of success in nurturing its fans as brand advocates.(David Moth, 2013) Galaxy also do the online campaign, social media advertising to promote the products, but they mainly focus on woman. TWITTER: Cadbury tweets different pages for their products. But it hasn't reach the same amount of success as face book. Cadbury doesn’t attempt to provide customer service on Twitter. Instead it includes a link to the customer service contact information in its bio. (David Moth, 2013) “Cadbury has revealed that a Twitter campaign using Promoted Trends increased 'positive' brand mentions on the social network by 1800%."(David Moth, 2012) said the article established by e
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