Difference Between 2 Auto Mobile Industry

Topics: Automobile, Maruti Suzuki, Marketing Pages: 14 (3062 words) Published: February 28, 2013



The purpose of methodology section in the report making is to describe the research process that is followed while doing the main part. This would however include the research design, the sampling procedure, and the data collection method. This section is perhaps difficult to write as it would also involve some technical terms and may be much of the audience will nor be able to understand the terminology used. The methodology followed by the researcher, during the preparation of the report was:

Research Design
A research design is purely and simply the framework or plan for a study that guides the collection and analysis of data. The survey research was used in this project, because consumer’s feedback was necessary for obtaining the data.

Research Instrument
For doing the survey research, structured questionnaire with both open-ended and closed-ended questions was used.

Data Sources

Primary Data

Primary data is that kind of data which is collected directly by the investigator himself for the purpose of the specific study. Primary Data is collected by the investigator through interviews of company employees, vendors, distributor etc. Data such collected is original in character. The advantage of this method of collection is the authentic. A questionnaire of about 50 questions was made and it was given to the dealers to fill it up for our research. The research was a kind of conclusive research as it helps in the testing of hypothesis. The method of sampling was the Random method as it is unbiased.

Secondary Data

When an investigator uses the data that has been already collected by others, is called secondary data. The secondary data could be collected from Journals, Reports, libraries, magazines, fair & conference and other publications. The advantages of the secondary data can be –It is economical, both in terms of money and time spent .The researcher of the report also did the same and collected secondary data from various internet sites like www.google.com, www.airtel.com, www.hutch.co.in and many more. The researcher of the report also visited various libraries for collection of the introduction part.


We make questionnaire to know which category of people opts for which kind of plans. In this category the factors included are such as income, background, age, etc. This includes 2 types of questions 1. open ended

2. closed ended

1. open ended : In this respondents are not bounded to answer within a set of choices and can give their own views 2. Close-ended: in this respondents are bounded to answer within a set of choices.

I have designed my questionnaire on the basis of close-ended questions as it is more feasible to calculate data from it.


While developing a sample design, following points should be kept in mind:

• Sampling unit: A decision has to be taken concerning a sampling unit before selecting sample. Sampling unit may be a geographical one such as state, district, village etc or a construction unit such as house, flat etc. or it ,may be as social unit such as family, club, school etc or it may be an individual . the researcher will have to decide one or more of such units that he has to select for his study

• Size of the sample: This refers to the number of items to be selected from the universe to constitute a sample. This is a major problem before a researcher. The size of the sample should be neither is excessively large, nor too small. it should be optimum An optimum sample is one which...
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