Diesel Current Environment
Diesel Exportplan
Current environment:
Introduction:
Goal Statement:
This business plan is set up to analyze if Diesel is capable of exporting a Diesel branded store to a country where they do not own a branded store. . This project was commissioned by the Hogeschool van Amsterdam and Diesel Benelux.
Abstract:
The first step of this project is looking at the current situation of Diesel and what tactics were used to accomplish this size and structure. Porters five forces analysis and the Abell model, marketing mix, competitors and marketing segmentation will be used to make up a SWOT-analysis of Diesel as a company.
The data used will be from the spa.Diesel. A big organization like this deals with a big market and can provide us with a broad spectrum of data.
There are also two stores located in Amsterdam which can provide a good example the structure a store should have and of how to approach a foreign market.
In the last part we made a start for the future environment, using a country ranking to choose a country to export a Diesel branded store to.
This country will eventually be Uruguay, and by using the DESTEP analysis we have displayed a first draft of information.
We will focus our tactics on elements like location, price, product and promotion. Doing so we will find out what is the most profitable way to enter Uruguay.
Inhoud Introduction 2 Project team: 2 Goal Statement: 2 Abstract: 2 Company introduction 3 Diesel SPA 3 Legal form 3 Mission statement 3 Management Vision and Goals 3 Denim 3 Intro 3 Uniqueness 3 Durability 3 Conclusion 3 Marketing 3 Competitors 3 Diesel 3 Conclusion 3 Abell model 3 Intro 3 Model Fout! Bladwijzer niet gedefinieerd. Who 3 What 3 How 3 Conclusion 3 Porter’s five force 3 Power of buyers 3 Power of Suppliers 3 Barrier of new entry 3 Degree of Rivalry 3 Substitute Threat 3 Conclusion 3 Competitors analysis 3 G-star RAW 3 Energie 3 Diesel
Current environment:
Introduction:
Goal Statement:
This business plan is set up to analyze if Diesel is capable of exporting a Diesel branded store to a country where they do not own a branded store. . This project was commissioned by the Hogeschool van Amsterdam and Diesel Benelux.
Abstract:
The first step of this project is looking at the current situation of Diesel and what tactics were used to accomplish this size and structure. Porters five forces analysis and the Abell model, marketing mix, competitors and marketing segmentation will be used to make up a SWOT-analysis of Diesel as a company.
The data used will be from the spa.Diesel. A big organization like this deals with a big market and can provide us with a broad spectrum of data.
There are also two stores located in Amsterdam which can provide a good example the structure a store should have and of how to approach a foreign market.
In the last part we made a start for the future environment, using a country ranking to choose a country to export a Diesel branded store to.
This country will eventually be Uruguay, and by using the DESTEP analysis we have displayed a first draft of information.
We will focus our tactics on elements like location, price, product and promotion. Doing so we will find out what is the most profitable way to enter Uruguay.
Inhoud Introduction 2 Project team: 2 Goal Statement: 2 Abstract: 2 Company introduction 3 Diesel SPA 3 Legal form 3 Mission statement 3 Management Vision and Goals 3 Denim 3 Intro 3 Uniqueness 3 Durability 3 Conclusion 3 Marketing 3 Competitors 3 Diesel 3 Conclusion 3 Abell model 3 Intro 3 Model Fout! Bladwijzer niet gedefinieerd. Who 3 What 3 How 3 Conclusion 3 Porter’s five force 3 Power of buyers 3 Power of Suppliers 3 Barrier of new entry 3 Degree of Rivalry 3 Substitute Threat 3 Conclusion 3 Competitors analysis 3 G-star RAW 3 Energie 3 Diesel