Dicks Sporting Goods Mission Statement
Dicks Sporting Goods Mission Statement
Dicks Sporting Goods, “Dicks,” is a great in store and online retailer that carries a very extensive assortment of name brand products. They specialize in products which range from sports equipment like footwear and apparel to equipment for outdoors activities like hunting, fishing and hiking. With a superstore format, Dicks offers a wide variety of merchandise from large vendors such as Nike, Calloway, Columbia Sportswear, and Adidas. The company was founded in 1948 by Dick Stack at the age of 18. Stack came up with the idea while working at an Army surplus store in Binghamton, New York. The owner wanted to get Stack’s opinion on whether it would be a good idea for the store to offer fishing bait and tackle gear. Stack immensely approved and composed a marketing plan on his own time. When he presented his plan to the store owner, he was shocked at his boss’s rejection and his comments that Stack “would never make a good merchant.” While nursing his wounded pride after hearing the comments from his boss, Stack’s grandmother gave him three hundred dollars to start his own business and encouraged him to pursue his dreams. As an avid fisherman, Stack opened his own bait and tackle shop in Binghamton and by 1958 he expanded the product line to include most of the things you can find in Dicks Sporting Goods stores across America today. In 1984, Dick Stack retired and his son, Edward, took over the company and began the massive expansion of the store into a sporting goods superstore. Today, Dick 's has “451 stores in 42 states, 81 Golf Galaxy stores and an online site”. (wikipedia)
Dicks’ target markets are very diverse and can range from a variety of potential buyers of different age and gender. Dicks doesn’t just target one demographic, however they do a really good job of targeting families that will bring in more revenue. The company supplies many different types of female and male apparel for all sports, along with
Dicks Sporting Goods, “Dicks,” is a great in store and online retailer that carries a very extensive assortment of name brand products. They specialize in products which range from sports equipment like footwear and apparel to equipment for outdoors activities like hunting, fishing and hiking. With a superstore format, Dicks offers a wide variety of merchandise from large vendors such as Nike, Calloway, Columbia Sportswear, and Adidas. The company was founded in 1948 by Dick Stack at the age of 18. Stack came up with the idea while working at an Army surplus store in Binghamton, New York. The owner wanted to get Stack’s opinion on whether it would be a good idea for the store to offer fishing bait and tackle gear. Stack immensely approved and composed a marketing plan on his own time. When he presented his plan to the store owner, he was shocked at his boss’s rejection and his comments that Stack “would never make a good merchant.” While nursing his wounded pride after hearing the comments from his boss, Stack’s grandmother gave him three hundred dollars to start his own business and encouraged him to pursue his dreams. As an avid fisherman, Stack opened his own bait and tackle shop in Binghamton and by 1958 he expanded the product line to include most of the things you can find in Dicks Sporting Goods stores across America today. In 1984, Dick Stack retired and his son, Edward, took over the company and began the massive expansion of the store into a sporting goods superstore. Today, Dick 's has “451 stores in 42 states, 81 Golf Galaxy stores and an online site”. (wikipedia)
Dicks’ target markets are very diverse and can range from a variety of potential buyers of different age and gender. Dicks doesn’t just target one demographic, however they do a really good job of targeting families that will bring in more revenue. The company supplies many different types of female and male apparel for all sports, along with