Diamonds Are A Girl's Best Friend Rhetorical Analysis

The media is a powerful tool and shapes the way we receive as well as perceive things. According to the textbook “a medium is sometimes defined, as a channel of communication, a way to move signs from one person to another.” Television and the computer are popular ways of communication. You might have seen diamond commercials from Jared’s Tiffany's and Zales. Celebrities are a part of popular culture, and when news breaks of a celebrity engagement the attention is directed towards the woman’s ring, which is usually a big diamond ring. Diamonds often symbolize love, hence the phrase "Diamonds Are a Girl's Best Friend" that derived from a song of the same name(radio as a medium). In the movie Gentlemen Prefer Blondes the main character has an affinity for diamonds, and De Beers using the phrase “A Diamond is Forever.” We as a
Both logos and pathos is present, but took having two meanings to actually see that. As touched upon earlier on the amputated hand was used to elicit sympathy from the audience to persuade them not to buy diamond engagement rings. Ethos is used in the ad, it’s a bit more complex to see, but if you play close attention you’ll see how it was used. The symbol of Africa is essential in noticing ethos, the chopped off hand as well. If the advertisers simply showed an image of diamond ring, and stated “For every hand taken in marriage, another hand is taken away.” It doesn’t get the point across like having the image of a chopped off hand with the diamond engagement ring on it. The hand gives it credibility, because it depicts what the enslaved diamond miners endure, thus making the ad trustworthy. The entire ad represents logos, because it’s based on logic “stop putting importance on diamond rings in order to save lives and prevent others from getting their hands chopped off.” That’s the logical thing to