Diageo Supply Chain Management: Notes
Diageo is one of the worlds largest liquor producing brewery. 80% of its total production takes place in Australia, Ghana, Canada, Camaroon,
Ireland and Scotland along with some African countries.
Remaining production is done in other countries via joint-venture under contract
with commercial partners.
Diageo has been awarded the carbon trust company for its perfect supply chain
and distribution channel in the scotland breweris.
The top brands of diageo are johny walker,smirnoff vodka,crown royale,
j&B,windsor,guineese,Baileys,Morgan etc.
The business expansion is in over 180 markets with a dedicated on roll team of
20,000 employees along with offices in 80 countries.
The company is listed in both London Stock Exchange(DGE) and New York Stock
Exchange(DEO).
OUR STRATEGY
Diageo is the leading premium spirits business in the world by volume,by net sales and by operating profit and is one of a small number of premium drinks companies that operate globally across spirits.beer and wine.Diageo creates long term values for shareholders through its outstanding brands,itsgeographic breadth and the expertise of its people.
In-depth customer &consumer understanding
Focus execution
Highly effective routes to market
Building strong relationship
World class marketing capability
DIAGEO PRINCIPALS OF THE GLOBAL COMPACT
Diageo aims to develop strong relationship with its supplier to help
ensure that the goods and services it needs are sustainable and that the company can continue to obtain the best value in terms of cost,quality and service and innovation.
A company Diageo’s size has the capacity to source its suppliers locally,
regionally and even globally.
Confirming that its suppliers consistently maintain these standard task
for Diageo.
Diageo is a member of a group of food and drink manufacturer “AIM-
PROGRESS” which recognise the importance of ensuring that their supply
Ireland and Scotland along with some African countries.
Remaining production is done in other countries via joint-venture under contract
with commercial partners.
Diageo has been awarded the carbon trust company for its perfect supply chain
and distribution channel in the scotland breweris.
The top brands of diageo are johny walker,smirnoff vodka,crown royale,
j&B,windsor,guineese,Baileys,Morgan etc.
The business expansion is in over 180 markets with a dedicated on roll team of
20,000 employees along with offices in 80 countries.
The company is listed in both London Stock Exchange(DGE) and New York Stock
Exchange(DEO).
OUR STRATEGY
Diageo is the leading premium spirits business in the world by volume,by net sales and by operating profit and is one of a small number of premium drinks companies that operate globally across spirits.beer and wine.Diageo creates long term values for shareholders through its outstanding brands,itsgeographic breadth and the expertise of its people.
In-depth customer &consumer understanding
Focus execution
Highly effective routes to market
Building strong relationship
World class marketing capability
DIAGEO PRINCIPALS OF THE GLOBAL COMPACT
Diageo aims to develop strong relationship with its supplier to help
ensure that the goods and services it needs are sustainable and that the company can continue to obtain the best value in terms of cost,quality and service and innovation.
A company Diageo’s size has the capacity to source its suppliers locally,
regionally and even globally.
Confirming that its suppliers consistently maintain these standard task
for Diageo.
Diageo is a member of a group of food and drink manufacturer “AIM-
PROGRESS” which recognise the importance of ensuring that their supply