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Diageo

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Diageo
describe the company and the industry in which it operates;

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The management team continues to invest to build our brands and routes to consumer, to deliver long term profitable growth. Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
Full name: Diageo plc
Registered Number: 23307
Registered office: Lakeside Drive, Park Royal, London, NW10 7HQ
Place of Registration: England and Wales
Our business is built on foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker and all those that followed in their footsteps, cared deeply about the people and businesses they fostered. They were driven to create products that would last for generations, the best conditions for their people, and the best financial performance. Today, we act like those entrepreneurs, passionate about our brands, our customers and consumers, our communities, and society as a whole. Our purpose is to help our consumers celebrate life, every day, everywhere, and to do so responsibly. We give our people the freedom to do the best work of their careers. We take great pride in what we do, and in how we do it. Above all we value each other’s commitment to delivering the best.
Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £48.9 billion as of 7 May 2013, making it the 8th-largest company on the London Stock Exchange.
Recent performance
There’s no denying that Diageo (LSE: DGE) has underperformed this

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