Diageo
DIAGEO PLC. SWOT ANALYSIS.
1. Introduction
Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the world. The firm boosts a reputation of not only being the largest spirits producer in the world, but also being the world 's leading premium drinks company. The company has an extensive portfolio and their most popular drinks include Smirnoff vodka, Baileys, Pimms, Blossom Hill and Guinness. The company owns 312,120 Breweries, 312,130 Wineries and 312,140 Distilleries in the world and trade in near 180 markets, and employs more than 200,000 people in about 80 countries; of which include Great Britain, Canada, United States, Ireland, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. The company is listed on both the New York Stock Exchange (DEO) and the London stock Exchange (DGE). (Diageo, n.d)
2. Methodology
I firstly gathered information about Diageo Plc through the use of secondary data from the internet, e journals and newspaper articles. I used the search engine Google to find trusted websites that contained information About Diageo Plc and shifting through this information to find parts which were relevant to my report and then referred to them.
2. Analyses
For this report a SWOT (Strength, Weaknesses, Opportunities and Threats) analysis framework seemed most appropriate in aiding me to firstly analyse and evaluate the company’s position in the market place and secondly how successful the strategies they have adopted have been. Last but not least a SWOT analysis is useful in drawing out recommendations that could not only help Diageo build on its success but also aide it in developing the company further.
2.1 Strengths
Although most consumers are unfamiliar with the company itself, some of the brands owned by Diageo plc are hugely popular in many countries and in most cases are leaders in their respective markets. The company alone owns 79% of the
1. Introduction
Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the world. The firm boosts a reputation of not only being the largest spirits producer in the world, but also being the world 's leading premium drinks company. The company has an extensive portfolio and their most popular drinks include Smirnoff vodka, Baileys, Pimms, Blossom Hill and Guinness. The company owns 312,120 Breweries, 312,130 Wineries and 312,140 Distilleries in the world and trade in near 180 markets, and employs more than 200,000 people in about 80 countries; of which include Great Britain, Canada, United States, Ireland, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. The company is listed on both the New York Stock Exchange (DEO) and the London stock Exchange (DGE). (Diageo, n.d)
2. Methodology
I firstly gathered information about Diageo Plc through the use of secondary data from the internet, e journals and newspaper articles. I used the search engine Google to find trusted websites that contained information About Diageo Plc and shifting through this information to find parts which were relevant to my report and then referred to them.
2. Analyses
For this report a SWOT (Strength, Weaknesses, Opportunities and Threats) analysis framework seemed most appropriate in aiding me to firstly analyse and evaluate the company’s position in the market place and secondly how successful the strategies they have adopted have been. Last but not least a SWOT analysis is useful in drawing out recommendations that could not only help Diageo build on its success but also aide it in developing the company further.
2.1 Strengths
Although most consumers are unfamiliar with the company itself, some of the brands owned by Diageo plc are hugely popular in many countries and in most cases are leaders in their respective markets. The company alone owns 79% of the
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