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DHL Swot Analysis

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DHL Swot Analysis
Introduction Company: Deutsche Post DHL
Category: Express Air Shipping / Supply Chain(3PL) / Global Forwarding
Sector: Transport, Shipping & Supply Chain(3PL)
Slogan: Excellence Simply Delivered
USP: World market leader in Sea and Air mail
Segment: Global, regional & local customers who need express logistics and 3PL services
Target Group: Price conscious customers who require a reliable level of service

DHL exist in over 220 countries across the world, making it one of the most international companies in the world. With a workforce exceeding 285,000 staffs, they provide solutions for almost every logistics needs.
DHL is part of the world 's leading postal and logistics Group, Deutsche Post DHL and comprehends three divisions: DHL Express, DHL Global Forwarding and DHL Supply Chain.

SWOT ANALYSIS

1) Strength
• Worldwide spearhead in in the air cargo industry and classified as ‘World’s Top 50 Cargo Airlines’
• Able to customize and tailor make services for their Customers
• Solid brand equity, manages its reputation well
• Financially stability and flexible, market share headship
• Excellence in-house consultancy
• Well established network across the region

2) Weakness
• Not as technologically advanced as competitors (Fedex, Ups)
• Slightly higher rates compared to competitors
• Major DHL Express 's competitors in the worldwide market are government owned or subsidized carriers, which makes them less complimentary to government compliances and regulations.

3) Opportunities
• Organizations of all sizes depend on the deliverance of In-time inventory to assist them cope faster and more resourcefully
• Able to accommodate and maintain multiple customers in a single warehouse (cost saving)
• Developing markets used as hub and expansion abroad
• Global expansion, thus saving cost for Customers
• Abundant opportunities in Financial markets

4) Threats
• Stormy economies
• Declination of

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