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Entergy’s started in 1913 with a pile of sawdust and a handshake between H.H. Foster, president of the Arkansas Land & Lumber Company and Harvey Couch. Couch intended to use Foster’s sawdust as a fuel to generate electricity for his power company. Since then, Couch’s – Entergy Corporation – currently 239 on the Fortune 500 listing of 2012 and within the top 100 among the largest utility companies; Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, including more than 10,000 megawatts of nuclear power, making it one of the nation’s leading nuclear generators. Entergy delivers electricity to 2.8 million utility customers in Arkansas, Louisiana, Mississippi and Texas. Entergy has annual revenues of more than $10 billion and approximately 15,000 employees. Entergy’s direct competitors include American Electric Power Co., Inc., CenterPoint Energy, Inc. and Southern Company.

Entergy has committed to concentrate on creating a sustainable organization that provides value to its stakeholders, customers, employees and most of all the communities that they service. This commitment has resulted in the recent changing of the way that they do business. One of the first changes is by becoming a member of MISO, the Midwest Independent Transmission System Operator, one of the largest transmission organizations in the country. This membership will optimize the way that Entergy does business. By joining MISO, the expected savings passed on to customers are expected to exceed the billion dollar mark in the first decade of membership. These savings will be a result of efficient generating plants and the economies of scale. With teams currently in implementation efforts, the transition to MISO is expected to be complete by December 2013.

Secondly, to remain a viable



Bibliography: Crisler, Timothy. "Entergy | The Power of People." Entergy | The Power of People. Web. 24 June 2013. Denault, Leo. "Transition." Audio blog post. Www.entergy.com. Web. 10 June 2013. "ITC HOLDINGS." Web "Severe Storms Rip Through the South." AP Online [Jackson] 5 Apr. 2008: 1. Print Geno, Tricia. "How Entergy 's Communication Response To Hurricane Isaac Boosted Employee Morale And Sped Service Recovery." Global Business and Organizational Excellence 26.2 (2012): 6-15. Print. 2012 Entergy Annual Report

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