Dewey Ballantine Case Study

Topics: Firm, Management, Internet forum Pages: 2 (253 words) Published: December 5, 2014
From Dewey Ballantine’s point-of-view, what are the
critical issues in this case. Which among them are
most important?
The company was culturally insensitive.
Issue spread out from internal communication.

Who are the principal stakeholders here? What’s at
stake for each of them?
Asian-american community
Getter (mail sender)
law firms, law students, public interest groups, and various Internet message boards

Is this just a temporary matter for the firm, or are
complaints and animosity like to persist? Can Dewey
Ballantine take a low profile on this issues and simply
wait for the controversy to pass
complaints and animosity like to persist
no they can’t
From a reputation management point-of-view, what sort
of problems does the firm face
kehilangan kepercayaan dari client negara2 lain
boikot dari mahasiswa hukum asia america
What actions are available to the managing partners?
Which actions would you advise they take first?
Tim Investigasi
Tim rekonsiliasi (1st)
Outside communication consultant

Does Dewey Ballantine need outside communications
management counsel for this matter, or can they
reliably handle this with existing staff?
Yes it does. Dari sisi internal sudah kisruh. Butuh pihak netral untuk menengahi dengan pihak luar.

Is this, as some observers have said, simply a case of
overreaction or political correctness taken to an
extreme? Would be it helpful if the firm were to position
there events on the context of “good-natured humor?”
It wasnt simply a case of overreaction. Pada dasarnya lingkungan multi etnis di sana No it wouldnt. Karena efeknya sangat buruk bagi reputasi perusahaan.
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