Starbucks advertising campaign entitled "DRINK COFFEE.SUPPORT SAME-SEX MARRIAGE," is meant to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. The attraction of this ad is due to its relevance and how it relates to the normality of members of the LGBT. Being in a committed relationship for twelve years with someone of the same sex has been terrifying due to society’s view on my life.
Seeing this ad and being able to see any ad that depicts my life as being standard or as common as drinking a cup of coffee is inspiring. Our country is built on more than one type of individual, and this commercial embodied the emotion of that reality. The communication effort behind the current Starbucks advertising campaign is to expand the client base to include a lesbian, gay, bisexual, transgender and questioning community. Their hope is to address the fact that the LGBT audience is often not well-represented in the media. Starbucks have always been and will always be about quality. They are equally as passionate about partnering with the growers of coffee beans and embracing diversity to create a place where everyone can be themselves. Through this advertising campaign, Starbucks intends to reach an audience of not only gay men and lesbian, but supporters of same-sex marriage as well. This will include an age range of 18-75, targeting voters so that they can vote to support same-sex marriage, as we are encouraging through this ad campaign.
Starbucks consumers come from all different income levels, education levels and walks of life; therefore, their hope for their ads campaign will appeal to everyone. The key message behind Starbucks campaign is to encourage their consumers to support same-sex marriage and supporters of same-sex marriage to consume Starbucks. The hope is that their audience will see these ads and want to consume more Starbucks products because of the company’s open and loyal...
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