Devry Marketing Project

Topics: Marketing, Strategic management, Operating system Pages: 6 (1544 words) Published: July 26, 2013
Marketing Plan for
Microsoft Training Wizard

BUSN319 Marketing
April 20, 2013

Table of Contents
Page
Background……………………………………………………………………………………..……………………………………………………...3 Strategic Plan………………………………..………………………………………………………………………………………………………...3 * Mission Statement
* Non-Financial goals
* Financial goals
* Competitive advantage

Situational Analysis…………………………………….…………………………………………………………………………………………...4 Environmental Factors and Trends….……………………………………………………….…………………….……………………….4 Consumer Analysis……………………………………….………………………………………………………………………………………...4 Market Size…………………………………………..………………………………………………………………………………………………...5 Research and Marketing……………………….………………………………………………………………………………………………...5 * Market-Product Grid

* Market Segments
* Forecasted sales
Pricing………………………………………………………………..…………………………………………………………………………………...6 Distributions and Marketing Channels……………….…………………………………………………………………………………...7 Bibliography…………………………………………………………………………………………………………………………………………….8

Background
The Microsoft training wizard will build upon existing help tools but go the extra step in assisting all users with interactive training simulations. Users will be able to follow along with interactive training tools as well as specifically highlight items within any Microsoft program to get further assistance and help. The step by step training will allow home and basic users learn the functions that are needed to run the programs. Business and School intermediate and expert training can and will be added and allow home users the same options at later dates for a cost. Microsoft founded in 1975, is the world's largest software maker measured by revenues. It is also one of the world's most valuable companies. With society playing a huge role in the direction and speed of technology, put Microsoft in the position to offer training on their software directly to the consumer. Strategic Plan

Mission Statement
Provide innovative thinking tools for users and business’s to exceed beyond what is currently considered possible. Non-Financial goals
* Develop an interactive suggestion site to work with end users for improvements. * Provide live online training courses.
* Develop business and school modules within 2 years.

Financial goals
* Profit from the business and school modules with 3 years of release. * Minimize marketing costs with advertising within Microsoft products. * Develop paid apps from tablets and phones.

Competitive advantage
The Competitive advantage Microsoft will be able to have over outside software or programs is with these tools being built in the users will have it at their fingertips. Microsoft will work with schools and businesses as well as all end users to be able to properly tailor the product to the economy needs.

Situational Analysis
The SWOT (Strength, Weakness, Opportunities, and Threats) analysis provides a brief description of the present environment in which Microsoft is operating. This is a quick overview of our position among internal and external forces influencing our operating strategies SWOT Analysis

| Strengths| Weaknesses|
Internal Forces| * Microsoft name brand| * Developers and programmers staying up to date.| | * High end programmers| * Catching up in tablet user market.| | * Largest market share of operating system.| * Training/help tool re-marketing| | Opportunities| Threats|

External Forces| * Technology driven society.| * Apple products.| | * Large Microsoft user base| * High tablet user base.| | * User feedback to better product| * Other Online training systems.|

Environmental Factors and Trends
In Today’s growing society it requires and forces our company to stay ahead of the game and provide consumers with all the tools they need for software training at the tip of their fingers. Work forces and schools require the usage of all Microsoft programs over any other software...

Bibliography: http://www.census.gov/hhes/computer/publications/2010.html
http://blogs.technet.com/b/microsoft_blog/archive/2010/06/25/microsoft-by-the-numbers.aspx
http://www.microsoft.com/investor/reports/ar12/shareholder-letter/index.html
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