Development of tourism in Brazil

Topics: Tourism, Brazil, Tourism in Brazil Pages: 10 (3653 words) Published: November 10, 2014

Executive summary

This report provides critically evaluates the development of tourism in Brazil. It includes information what marketing and sustainability issues are and how they are addressed, the extent of the different stakeholders in the development of the country and also how they affect the national tourism policy and other actions that have developed the different business within Brazil.

In order to produce this critical report academic and non-academic resources have been used. The research draws attention to positive and negative impacts of tourism development. One of the biggest issues when it comes to sustainability in Brazil is the destruction of the Amazon Basin where the government has taken active approach to tackle this problem by signing pacts with other developing countries stating the stages of preserving the nature. Other sustainable developments include Low Carbon Agriculture which aims to reduce carbon dioxide, The National Environment Policy that intents to preserve the environment. The main marketing issue is that Brazil is perceived as a dangerous destination.

Stakeholder involvement in Brazil is high. This report describes the involvement of different stakeholders emphasising the fact that the government, as well as people can impact the development of the destination and it illustrates the effective relationship between the public and private sectors.

The last section of the report explains the way tourism influences business within the country, showing how the development of the industry in Brazil has had negative and positive impacts on the business both on a local and national level.

Table of content

Introduction………………………………………………………………….4

Sustainability …………….......................................................................4

Marketing………………………………………………………………….5

Possible sustainability issue 1…………………………………………..5

How the issue has been addressed…………………………………….5

The Extent of Stakeholder involvement………………………………..5

How the policy and associated actions have influenced the development of tourism businesses………………………………………………………………….. 6

Conclusion …………………………………………………………………8

References………………………………………………………………….9

Appendix…………………………………………………………………....12

Introduction

Tourism policy and planning is the development of a tourist destination through a range of policies. Public policies are a set of decisions or rules implemented by the government or public authorities in order to solve a problem and are presented through policy developments, formal ministerial announcements, ministerial speeches, press releases, legislation and government actions. They consist of National policies; these are applied for a whole nation for example: democratic, federal, socialist and market economy, or Sector policies; which includes making basic policy decisions and concrete policy decisions, for example: energy, education, transport environment and tourism policy.

Brazil is the largest country in South America; with a population of 196.6 million, an area of 8.55 million squared kilometres and growing tourism industry. It is a popular destination for people seeking an exotic location or adventurous excursions as well being known for friendly people, its natural beauty, events such as the carnival and its excellence in football. All of these influence the tourism income of the country (Fabiana Gondim Mariutti, 2011) In the future, tourism will play an increasingly significant part of income for Brazil due to events tourism. This includes hosting two of the most famous, important and money making events in the world; the football World Cup in 2014, and the Olympic Games in 2016.

Sustainability
Brazil is home to the largest tropical...


References: 1. Trading economic, GDP Growth, (2012) Available at: http://www.tradingeconomics.com/brazil/gdp-growth (accessed: 18.11.2012)
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3. I-to-I, Eco-tourism, (2012) Available at: http://www.i-to-i.com/eco-tourism/local_communities.html (Accessed: 06.12.2012)
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5. Joan H (2008) ‘Transport and tourism destination development’, Sage Journals, p199 (Online) Available at: http://thr.sagepub.com/content/9/3/199.full.pdf+html (Accessed: 05.12.2012)
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13. 2005 Amazon River Basin [online] available at: http://www.oas.org/dsd/events/english/documents/osde_8amazon.pdf [Accessed on: 01/12/2012]
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17. John Rumsey, Brazil: promising tourism development faces many obstacles http://johnrumsey.co.uk/article.php?cd=80 ( Accessed on: 04/12/2012)
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19. Tourism and sustainability in Brazil (2006) The tourism value chain in Porto de Galinhas, Northeast Brazil Page 3 (online download) somo.nl/publications-en/Publication_2229/at_download/fullfile (accessed on: 04.12.2012)
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