Development of an E-Commerce Website for Abc Corporation

Topics: Marketing, Customer, Customer service Pages: 8 (2601 words) Published: February 3, 2013
Development of an E-Commerce Website for ABC Corporation

Table of Contents


Company Background3

Business Problems4

High-Level Solution5

Benefits of Solving the Problem6

Business/Technical Approach7

Business Process Changes7

Technology / Business Practices Used to Augment Solutions9

Conclusions and Overall Recommendations10

High-level Implementation Plan10


Summary of Recommendations11


Development of an E-Commerce Website for ABC Corporation
ABC Corporation (ABC) is a clothing store in Chicago, IL. They are a local store that needs to increase profitability and competitiveness. Designing a custom e-commerce online store on their current website, that is tailored to ABC’s goals and customer needs, is key in attracting and maintaining a customer base, and increasing profitability. The business problem to be solved is how to implement, market, and maintain a successful e-commerce site while building customer loyalty, increasing profitability, improving strategic planning, and expanding the market. ABC will use an outside source to develop, produce and maintain this store. There will be reporting systems in place to analyze data, in-turn allowing management to predict future trends. ABC will use these reports to continue to increase revenue and market to current and potential customers, increasing customer database and loyalty, and profitability. Company Background

ABC has been in business for 15 years as a local clothing shop in Chicago, IL. They are a successful privately-owned company, selling young fashion brands for women. They specialize in clothing that is unique and individual. They provide high-end clothing, shoes and accessories at a discount. ABC’s mission is to evoke a sense of exclusivity in a boutique experience without the boutique price. Their customer base is “feminine, sexy, fun-loving, confident women who are also practical.” ABC opened in 2002 by Jane Thomas, owner and president. The company has over 25 employees. ABC has two managers and an assistant manager who handle employee relations and the day-to-day operations. The company’s goal is to carve out their niche market in the region and expand the business by opening two more stores within the next five years. ABC is currently profitable, but their margins have significantly reduced in the last two years. ABC has had a website for 5 years, but they do not have an e-commerce sectionon the current site. “E-commerce is the part of e-business that deals with the buying and selling of goods and services over the Internet.” (Lauden 55) By adding e-commerce, ABC will be able to compete effectively in a global market. For ABC, the e-commerce site will include advertising and marketing, customer experience and support, security and delivery systems and transactions and payment options. This e-commerce site will provide the following functions: conduct market research, build customer loyalty, grow their customer database, increase profitability, and have an impact on the global market. Business Problems

The following are the business problems that ABC has been affected by: 1. ABC is not competitive in their market and needs to create an edge over their competition. Many businesses have opened in the vicinity of their store that is driving business away. Local boutiques are facing competition not only from department stores and discount stores like TJ Maxx, but also larger online presences and web giants like Zappos and Amazon. Without a cutting edge e-commerce website, ABC is not able to enhance their customer base locally or enter into the international market. ABC needs to predict future trends, monitor their competition, and adapt to customer needs to stay competitive. 2. ABC has lost profit in the past two years, and needs to develop...

References: Laudon, K., and Laudon, J. (2012). Management information systems (12th Edition). Upper
Saddle River, NJ: Pearson Education
Meltzer, M. (2012, August 2). Embracing the web, boutiques thrive. The New York Times, pp. 1,
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