Developing Go To Market Strategies

Topics: Market share Pages: 28 (2384 words) Published: April 21, 2015
Developing Go – To – Market Strategies

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Go-­‐To-­‐Market
 Strategy
 
 
§ Overall
 strategy
 is
 the
 mechanism
 by
 which
 a
 firm
 proposes
 to
 deliver
 its
 unique
 value
 
proposi7on
 to
 its
 target
 markets.
 
§ The
 set
 of
 integrated
 tac7cs
 a
 company
 uses
 to
 connect
 with
 its
 customers
 
§ Organiza7onal
 processes
 it
 has
 developed
 (e.g.,
 price,
 distribu  with
 a
 minimum
 viable
 product
 (MVP)
 that
 
achieves
 adop7on
 and
 sales
 trac7on.
 

Go-­‐To-­‐Market
 Ques7ons
 

  WHO
 will
 you
 ac  service
 porColio
 for
 target
 customers?
 

  HOW
 much
 will
 you
 charge
 for
 your
 products
 to
 different
 customers?
 

  HOW
 will
 you
 promote
 your
 products
 to
 target
 customers?
 

  WHERE
 will
 you
 promote
 and
 sell
 your
 products
 to
 target
 customers?
 

What
 Should
 be
 included
 in
 your
 Go-­‐To-­‐Market
 Strategy?
 

   Marke  Viable
 Product
 (MVP),
 its
 features
 and
 value
 proposiPackaging
 
 
Technology
 

   Promo  and
 social
 media
 campaigns
 based
 on
 marke  growing
 its
 hosted
 unified
 
communica  in
 the
 east
 and
 west
 coast
 
geographies.
 

  Priori7za7on
 in
 Western
 European
 markets
 will
 be
 focused
 on
 the
 UK
 and
 
Germany.
 
 This
 means
 that
 we
 will
 include
 some
 proac&ve
 marke
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