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Develop an Advertising Strategy and Brief-

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Develop an Advertising Strategy and Brief-
Purpose of this presentation

- advertising campaign
- research client information 1) when why who where what 2) resources -> franchise, affliated 3) awards endorsed 4) debt, liability, civil case, reputation
- prepare for a meeting with the advertiser/client
Why questions - more info - confirm - socieligyic - build a relationship - networking - safety reason (precaution) - justify

Determine client requirements1
Porpos (on going, mission) -> objective (end results of a campaign, )
- product life cycle (pg5)
Product/service : Tangible, intangible(bank industry, insurance)

Assessment task1

5. parody of a famous song
- Commonwealth Consolidated Acts 1) COPYRIGHT ACT 1968 - SECT 36 http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/s36.html 2) COPYRIGHT ACT 1968 - SECT 41A http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/s41a.html

- INFORMATION SHEET - G083v03 1) Parodies, satires & jokes http://www.cqu.edu.au/__data/assets/pdf_file/0010/22321/Parody-Satire-G083v03.pdf

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My client requests that advertisement have to include a parody of a famous song.
When I use music for my advertisement, I need to permit from the singer/song writer by Australia copyright law (Copyright Act 1968).
First I try to find copyright owner to join APRA ( Australian Prudential Regulation Authority, http://www.apra.gov.au/). But copyright owner reveals that it is owned by an obscure person who bought it from the singer/song writer before he was famous.
I try to research to reveal copyright owner but I can't.
At this time, what I should do to solve this problem. Even more I need not only song but also parody of a song. In this case, I have to consider any copyright law or forbidden for my clients.
In according to Commonwealth Consolidated Acts, when my creative brief requires a parody of a famous song, I have
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