Dettol Portfolio
DETTOL PORT FOLIO DETTOL SOAPS
DETTOL LIQUID
• For Bruises & Cuts
• Insect bites
• Washing of clothes
• Mopping of floors
• Shaving
• Bathing
• Cleansing of skin DETTOL HANDWASH
DETTOL PRICKLY POWDER
Available in two sizes 75gm and 200 gm DETTOL MPC
A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and citrus.
PRODUCT OFFERING
The product is offered in 5 variants (2skus – 115 Gms and 70 Gms):
Original: Contains essence of the Dettol antiseptic solution
Skincare: Contains moisturizer for Skin care.
Active: Contains Active cleaning agent for Active cleaning.
Fresh: Contains Fresh scent for a Fresh feeling.
Sensitive: Contains Skin-friendly ingredients for Sensitive skin. PRICING STRATEGY
Price v/s non price competition
• Dettol soap is priced at retail price of Rs. 38.00 (115 gms) and Rs. 26.00 (70 gms) which is at a premium of Rs 3 and Rs. 2 to its competition (Safeguard and Lifebuoy).
Discounts and allowances
• RB give a special trade offer on Dettol Soap of 2% during the summer season so as to push to product into retail and an additional discount of 4 % to wholesalers to maximize loading in the channel and improved distribution when demand (consumer pull) is maximum.
• In addition, for the months of June to August – RB runs a special consumer promotion pack of three Dettol Soaps (in one package) with a Rs. 19 price off on a purchase of three soap bars.
DISTRIBUTION STRATEGY
CHANNEL OF DISTRIBUTION FOR CONSUMER PRODUCT
There are 2 primary channels of distribution for Dettol soap:
Distributors and sub distributors:
• The company sells the products to its appointed distributors and sub distributors that are responsible for the distribution of pre-defined geographical areas who distribute it further to wholesalers and/or
DETTOL LIQUID
• For Bruises & Cuts
• Insect bites
• Washing of clothes
• Mopping of floors
• Shaving
• Bathing
• Cleansing of skin DETTOL HANDWASH
DETTOL PRICKLY POWDER
Available in two sizes 75gm and 200 gm DETTOL MPC
A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and citrus.
PRODUCT OFFERING
The product is offered in 5 variants (2skus – 115 Gms and 70 Gms):
Original: Contains essence of the Dettol antiseptic solution
Skincare: Contains moisturizer for Skin care.
Active: Contains Active cleaning agent for Active cleaning.
Fresh: Contains Fresh scent for a Fresh feeling.
Sensitive: Contains Skin-friendly ingredients for Sensitive skin. PRICING STRATEGY
Price v/s non price competition
• Dettol soap is priced at retail price of Rs. 38.00 (115 gms) and Rs. 26.00 (70 gms) which is at a premium of Rs 3 and Rs. 2 to its competition (Safeguard and Lifebuoy).
Discounts and allowances
• RB give a special trade offer on Dettol Soap of 2% during the summer season so as to push to product into retail and an additional discount of 4 % to wholesalers to maximize loading in the channel and improved distribution when demand (consumer pull) is maximum.
• In addition, for the months of June to August – RB runs a special consumer promotion pack of three Dettol Soaps (in one package) with a Rs. 19 price off on a purchase of three soap bars.
DISTRIBUTION STRATEGY
CHANNEL OF DISTRIBUTION FOR CONSUMER PRODUCT
There are 2 primary channels of distribution for Dettol soap:
Distributors and sub distributors:
• The company sells the products to its appointed distributors and sub distributors that are responsible for the distribution of pre-defined geographical areas who distribute it further to wholesalers and/or