Studieretningsprojekt - SRP
Om det indiske marked, med udgangspunkt i virksomheden Bestsellers muligheder
Handelsskolen København nord
Julie Christine Ballin 3G
This paper examines how the Indian market has developed into an open market with annual growth rate of 8 %. Today India is the world’s fourth largest economy and is standing on the edge to become a new superpower. India is contemporary the world’s second largest country with English as language with only America in front. India offers a well-educated labour force, a newly liberalised retail market, great demand from the population, a growing middle-class, a young population and high investments, which make India attractive as an investment country for international companies.
The study contains an analysis of the India market with focus on, how the Danish company Bestseller can establish a subsidiary company on the Indian market. Bestseller is also a company in growth, but their 2011 earnings have decreased 17 % compared to 2010. The company has a great opportunity on the India market, but there are also many threats connected with the India market such as tax, bad infrastructure and a huge gap between rich and poor.
Through the study report I have described the India market and identified the opportunities and threats for Bestseller. I have also analysed the market and the company, and finally I have concluded, how Bestseller can establish them on the Indian market with success.
1. Redegørelse for Indien og virksomheden Bestseller 6 1.1 Den indiske Økonomi: 6 1.1.1 Valuta 8 1.1.2 Vækstanalyse 8 1.2 Infrastruktur: 9 1.3 Indisk handel: 9 1.3.1 Indiens bomuld produktion: 9 1.3.2 Industrien: 10 1.3.3 Detailhandlen: 10 1.3.4 Grossist: 11 1.3.5 Afgifter: 11 1.4 Den indiske forbruger: 12 1.4.1 Aldersfordeling: 13 1.5 Dansk handel i