Preview

DESCRIPTION OF LUX

Satisfactory Essays
Open Document
Open Document
273 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
DESCRIPTION OF LUX
Lux has been bringing the best of beauty to every woman since 1925.
During that time we’ve been known as the beauty secret of some of the world’s most glamorous stars, from Elizabeth Taylor, Audrey Hepburn and Marilyn Monroe to Ashwarya Rai, Katrina Kaif and Shu Qi. Today, our range of beauty treats delights women in more than 100 countries every day.

OUR PRODUCT PHILOSOPHY
It’s quite simple really: it’s all about pleasure. Lux is committed to creating the indulgent skin treats women crave to provide an exceptional experience in and out of the shower.
We infuse our products with fine fragrances crafted by the world’s best perfume experts. We craft amazing textures, rich in indulgent ingredients, all designed to exceed your expectations. Lux is not just a soap that smells good; it’s a fine fragrance you can bathe in.

OUR BEAUTY PHILOSOPHY
Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed, feeling on top of the world – inspiring every woman to feel irresistible and confident in her own skin every day.

https://www.scribd.com/upload-document?archive_doc=87565312&escape=false&metadata=%7B%22context%22%3A%22archive_view_restricted%22%2C%22page%22%3A%22read%22%2C%22action%22%3A%22download_promo%22%2C%22logged_in%22%3Atrue%2C%22platform%22%3A%22web%22%7D

https://www.scribd.com/upload-document?archive_doc=24619794&escape=false&metadata=%7B%22context%22%3A%22archive%22%2C%22page%22%3A%22read%22%2C%22action%22%3A%22download_promo%22%2C%22logged_in%22%3Atrue%2C%22platform%22%3A%22web%22%7D

https://www.scribd.com/doc/17670914/Final-Lux-Report

https://www.scribd.com/doc/44705730/MARKETING-MIX-SWOT-ANALYSIS

You May Also Find These Documents Helpful

  • Good Essays

    Bar soap is seemingly such an unassuming everyday household item. However it isn’t as simple as it may appear. For example, Dove soap is made up of sodium cocoylisethionate, stearic acid, coconut acid, and sodium tallowate. In addition, water, sodium isethionate, sodium stearate, cocamidopropyl betaine, sodium cocoate or palm kernelate, fragrance, sodium chloride, BHT and titanium dioxide are also used. Now, the once ordinary bar of soap seems so much more complex. To my surprise, many women around the world see a bar of Dove soap even more complex than that. The Dove campaign for Real beauty has inspired many women to think far more critically about something that they would normally not think much about. Since 2004 Dove has tried, “…to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”(Dove) Dove has launched a variety of advertisements, video, workshops, and sleepover events to 11 million women throughout the country.…

    • 786 Words
    • 4 Pages
    Good Essays
  • Better Essays

    beauty may ultimately be subjective and unique for every human, there are clear cultural trends…

    • 3971 Words
    • 2 Pages
    Better Essays
  • Better Essays

    Race Class and Gender

    • 1015 Words
    • 5 Pages

    In “Finding My Eye-Dentity”, Olivia Chung, a Korean female, was being pressured to get a surgery on her eyelids to look more like a ‘beautiful Korean’. “You know your aunt? She used to have beany eyes just like you! She used to put on white or black eyeliner very morning to make them look BIG. Then she went to Korea and got the surgery done. Now look! She looks so much better! Don’t you want it done? I would do it …” (p485). Many females are in the need to perfect their bodies, similar to the models and actresses they see on the televisions and magazines. Olivia thought about going with her mother’s suggestion, but wanted to see if there was another way of getting the crease in her eyelids. Magazines such as Seventeen or CosmoGIRL magazine persuade their readers that you must have a certain look to be beautiful. Proclamations made like this, are the reasons why females strive to modify everything about them. Although, Olivia almost went through with her mother’s suggestion, she did not. On the other hand, Olivia kept her non-crease eyelids the way they are. “I remember feeling a confused hurt, realizing that I looked…

    • 1015 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Mr Hisham Omar

    • 297 Words
    • 2 Pages

    | * The reason why a customer should buy this product it is a gentle cleanser combined with vitamin rich rosehip, sea buckthorn and passion flower oils to nurture dry, damaged or colour. * * * * *…

    • 297 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Hunger as Ideology

    • 1541 Words
    • 7 Pages

    how to achieve that beauty. Media knows that women like “control “and commercials use this…

    • 1541 Words
    • 7 Pages
    Good Essays
  • Good Essays

    The Bluest Eye: Beauty

    • 862 Words
    • 4 Pages

    Beauty's definition has changed over the past century and the effect on women today is remarkable. Nowadays the media has made women feel the need to look a certain way and present themselves at their best in order to receive the love and respect they want. Literature pieces like the novel, " The Bluest Eye" by Toni Morrison reveals to us how characters in the story such as Geraldine try to escape what her…

    • 862 Words
    • 4 Pages
    Good Essays
  • Good Essays

    References: Born, P. (2005). New day dawning. Beauty Biz. May 1, 2005 p 26. Retrieved December 1, 2005 from: http://web5.infotrac.galegroup.com/itw/infomark/790/921/76606092w5/purl=rc1_ITOF_0_A132422602&dyn=8!xrn_3_0_A132422602?sw_aep=uphoenix…

    • 1032 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Business Plan

    • 1969 Words
    • 8 Pages

    To provide my customers with the best customer service and up to date products. Also followed by the latest cutting edge technology in hair, spa, and nail care. To make sure my customers are getting the best value, their dollar is important to us. Here at “Beautifully You” beauty is in the eye of the beholder and our premium products are your mirror.…

    • 1969 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Lush positions itself as a luxury organic product with quirky features. The target client is a young professional female who is has a heightened awareness of environmental issues. Thanks to Lush’s forward thinking by marketing to this once small niche market almost 20 years ago , the dedication to the client has paid off immensely with the boom increase in the number of green consumers within the luxury cosmetics market.…

    • 7471 Words
    • 30 Pages
    Good Essays
  • Satisfactory Essays

    Design Proposal

    • 1289 Words
    • 6 Pages

    With over 700 stores worldwide and an ever-emerging global presence, LUSH has the perfect platform to showcase all aspects of their products related to their clients’ needs and also an opportunity to increase their customer base at the Mind Body Spirit Festival exhibition. The exhibition will offer a global gathering of all professionals, with business related to women, the beauty and fitness industry, products and services.…

    • 1289 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Plan of Lux

    • 2476 Words
    • 10 Pages

    * In 2004, the entire Lux range was relaunched in the UK & Ireland to include five shower gels, three bath products and two new soap bars. 2005 saw the launch of three exciting new variants with dreamy names such as “Wine & Roses” bath cream, “Glowing Touch” and “Sparkling Morning” shower gels.…

    • 2476 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    *Give a rank to each brand in each of the categories from 1 to 5. 1= poor,…

    • 475 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The 17th century illustrated beauty standards that evolved with women’s physical characteristics, submissiveness, and timidity. In the early (21st century), Chinese women are feminine and proficient in skin care. There were four women in ancient China who were praised for their beauty. These beautiful women lived in four different dynasties. According to "China: Under the Hood: Bewitching-The Four Beauties of Ancient China" (2012), there were four women in ancient China who were praised for their beauty as stated, “Xi Shi (c. 7th to 6th century BC/Spring and Autumn Period), Wang Zhao Jun (c. 1st century BC, Western Han Dynasty), Diaochan (c. 3rd century, Late Eastern Han/Three Kingdoms period) and Yang Guifei (719–756, Tang Dynasty)” (2012, 1). Chinese women utilized traditional massage lotions during their skin care routines.…

    • 220 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Fair and Lovely

    • 385 Words
    • 2 Pages

    Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose.…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Hi Girls, here is my second review on The Very famous and widely used Product “Fair & Lovely”. If you are regularly using it then you definitely fall in love with it. Actually I was searching for the Review of Fair & Lovely on IMBB, I thought somebody must have already written but strange nobody has written about Fair & Lovely.…

    • 3109 Words
    • 13 Pages
    Powerful Essays