Department Store Marketing Comparison

1. I have chosen to discuss and compare the department store industry. I have chosen this industry because I live in Southern California where the retail sector is a major part of business. Shopping malls are prevalent everywhere. I have seen and experienced all the differences among class and status. With a wide variety of demographics in Southern California, there are a number of shops and stores to choose from. Department stores range from discount warehouses such as Wal-Mart, mid-range stores such as JC Penney, and high-end stores like Nordstrom. I am going to discuss the department store industry specifically for Wal-Mart, JC Penny, and Nordstrom. Coming from a middle-class family, I have experienced shops at all ends of the department store spectrum. When it comes to the amount of department stores located throughout the United States, businesses are placed accordingly. High-end stores are placed in wealthy areas; where as low-end stores are placed in a suitable region. The amounts of department stores, specifically for each status, are generally appropriate as well.

2. Geographic Demographic Psychographic Benefits Sought
JC Penney JC Penney’s are located in most major shopping malls in a variety of communities. JC Penney has over 1,100 locations around the United States JC Penney tends to focus on the female demographic. More specifically mothers and middle-age women Tries to sell quality items at a low cost. Their new slogan is “fair and square pricing.” They try to emphasize that their prices are fair at market values. JC Penney is telling customers that they can benefit from their low prices. Don’t go to Nordstrom where everything is expensive or Wal-Mart where the quality is low
Wal-Mart Wal-Marts are often located in low-income areas. Wal-Mart has over 7,000 locations in 15 countries. Wal-Mart targets people of all ages to shop at their stores. They offer children’s, women’s, and men’s clothing. Usually, families shop at Wal-Mart. The average