Whithin this distinction between denotation and connotation, most semioticians argue that no sign is purely denotative thus talking about separation is obviously out of question ;among those semioticians is Voloshinov who insisted on that no strict division can be made between denotation and connotation.Mick and Politi noted too in the same context that this non separation regarding comprehension and interpretation emphasize their strong relationship.
Denotations: * A boy slumped over a desk in a school uniform * Sepia tone * In an empty classroom
-Connotations: * This could represent how school can kill our creativity. * It could show how school can dull our personality to fit in with your classmates.
The power of connotation in the context of advertising Roland Barthes demonstrates in his essay ‘Rhetoric of the image’ the power of connotation in the context of advertising, he gave as an example the Panzani ‘pasta’ advertisement; and skimmed off the different messages it contains : 1st/The linguistic message ‘’Panzani’’