Denim and Jeanswear Demand Shows No Sign of Fading

Topics: Marketing, Recession, Future Pages: 2 (625 words) Published: August 12, 2011
Denim and jeanswear demand shows no sign of fading
The denim and jeanswear market is traditionally one of the industry's most vibrant sectors, embracing different age, fashion and commodity brackets. But how will it fare amid the current economic downturn and beyond? This is one of the main focuses of a new report from just-style, which offers two different forecasts for the future. Given the uncertainties of recession, the latest edition of just-style's report 'Global market review of the denim and jeanswear industries - forecasts to 2016' contains not one, but two scenarios for the sector's future. The short-term outlook for the denim jeans market is based on a positive view of world demand for denim and jeans, and predicts a 4.8% growth in the market between 2008 and 2012. In US dollar terms, this translates as a rise of US$2,486m from US$51,749m to reach US$54,235m, with volume growth outstripping value as average worldwide prices fall. However, an alternative and more pessimistic scenario produced by just-style effectively sets the industry back by three years. This is based on the world market being US$3bn lower than original forecasts in 2009 - leading to growth of 10% between 2008 and 2016 instead of the 11.7% originally forecast. The long-term future

Looking ahead to 2016, the denim jeans market has a rosy future, the report says. And for the first time it separates its forecasts for the value, market share and population of the jeans retail market by region and sub-region. Dollar growth will be 6.6% between 2012 and 2016, while unit growth will be 7.7%. This is a direct consequence of the shift in the market away from developed countries and towards the rest of the world. Even the more pessimistic long-term scenario sees North American consumption flat at 35%, a 5% rise in the jeans market value in Japan and South Korea, and a dramatic 23% jump in the US dollar value of the jeans market in the rest of the world. The only blip is a 2%...
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