Demographic environmen

Topics: Mainland China, Mong Kok, Market Pages: 2 (414 words) Published: October 12, 2013
Demographic environment
Demographic is to use the information like customers’ age, gender, race, occupation which can use to analyze weather the hotel’s facilities satisfying the customers’ need.

The information from ‘Partnernet’ shows the major type of customer is corporate customer. It means the main occupation of the customers is businessman. To fulfill the needs of the corporate customers, Langham Place Hotel has some special service commitments like the hotel will offer a complimentary mobile phone with free local airtime to help the planner contact with others more convenient. If the customers are planning to have event in Langham Place Hotel, there will be some professional event specialist to help coordinating and also ensure that all the events’ detail will be arranged under professional planning. Also to convenience different needs of events, the hotel has different ballrooms to satisfy number of types’ customers like the Langham Place Ballroom is the largest ballroom and the most luxury ballroom to hold big events and the Ming Court is a small ballroom to fit holding little events.

There is a news shows the main race of Langham Place hotel is Mainland China’s travelers. As the economy growth and develop very fast in the mainland, more leisure type customers and even corporate customers come to Hong Kong. Langham Place Hotel is also a hotel that the mainlanders are the main race of customer. Besides the news, the statistic from ‘Partnernet’ also shows the main visitor arrivals are come from Mainland China. It occupies 72.8% of all arrivals. We can find out Langham Place Hotel bass on this trend has some special services for the mainlanders such as the website has the simplified Chinese version for them easy to read. Moreover, the hotel website has some guides and map to guide how the mainlander travelers can get to Langham Hotel. As Mongkok is a prosperous region in Hong Kong, there is a big shopping near by the Langham Place Hotel. The main...
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