Demerits of Advertising (Objections)
Various objections against it may be listed as follows:
1. Economic Objections
a) Advertising is not productive. It is true that it does not produce any tangible goods. It is said to involve wasteful expenditure.
b) It forces people to desire and buy goods, which, in fact, are not within their means.
c) It increases the cost of goods. Advertising charges are included in the price, which the consumer has to pay.
d) Advertising results in monopoly. The consumer becomes a slave to a particular brand.
2. Social Objections
a) Most of the advertisements contain tall claims and the consumers do not enjoy the benefits advertisement in full. They are shortlived only. b) The press is influenced by the advertisers because they provide major revenue for the existence of newspapers.
3. Ethical Objections
a) Advertising appeals make people to use such articles, which may affect their health. For example alcoholic drinks and cigarettes. b) People with less purchasing power cannot afford to buy articles even though advertisements create a strong need in them. Thus a section of society