Topics: Stock market, Stock, Stock broker Pages: 6 (978 words) Published: June 24, 2013



Under the Supervision of

Dept. of Business Administration

PROJECT TITLE: Swot Analysis of DEMAT ACCCOUNT Services in Reliance money. Organisation: RELIANCE SECURITIES, SALEM
Project Proposal:
They have given me a title SWOT ANALYSIS OF DEMAT ACCOUNT IN RELIANCE SERVICES. Reliance Securities
Reliance Securities, the broking arm of Reliance Capital is the one of the India’s leading retail broking houses in India, providing customers with access to equities, equity options and commodities futures, wealth management, wealth management services, mutual funds, IPOs and investment banking.

Reliance Securities has over 7 lakhs retail broking accounts through its pan India presence with over 6,200 outlets. Reliance Money
The third party distribution business of Reliance Capital, branded as ‘Reliance Money’ is a comprehensive financial services and solutions provider, providing customers with access to life and general Insurance products, money transfer, currency exchange, loans and gold coins. They are dealing with share market (broker)and also they are dealing with life insurance, general insurance, mutual funds. They are also guiding their customer in securities. They are giving training for their customers in share market. They have lot of plans in share market for their customer and they are collecting brokerage for each and every share(buy or sell). For opening a demat account they are collecting 950RS.If your entered by using their plan they will collect only that plan prescribed amount. To transfer shares, an investor has to fill one of two kinds of Depository Instruction Slip (DIS). The first check made is whether both Demat accounts are at the same depository. There are two depositories: (CDSL (Central Depository Securities Limited) and NSDL (National Securities Depository Limited)). If both demat accounts are not at the same depository, then an Inter Depository Slip (Inter DIS) has to be filled and submitted. Otherwise, an Intra Depository Slip (Intra DIS) has to be filled and submitted. Goal of Demat System

India adopted the Demat System for electronic storing, wherein shares and securities are represented and maintained electronically, thus eliminating the troubles associated with paper shares. After the introduction of the depository system by the Depository Act of 1996, the process for sales, purchases and transfers of shares became significantly easier and most of the risks associated with paper certificates were mitigated.

In a 'demat account' , shares and securities are held electronically instead of the investor taking physical possession of certificates. A demat account is opened by the investor while registering with an investment broker (or sub-broker). The demat account number is quoted for all transactions to enable electronic settlements of trades to take place. Every shareholder will have a demat account for the purpose of transacting shares. Access to the demat account requires an internet password and a transaction password. Transfers or purchases of securities can then be initiated. Purchases and sales of securities on the demat account are automatically made once transactions are confirmed and completed. SWOT Analysis

1. Innovative range of financial services
2.  Diversified risk with investments in upcoming sectors like infrastructure 3. Largest E-broking house in the country
4. Has over 6000 outlets in India and over 3.5 million clients 5. Ranks among the top 3 private sector financial services and banking groups, in terms of net worth Weakness
1. Penetration limited to urban areas
1. Growing rural market
2.Earning Urban Youth
3. Educating people about the benefits of investments to increase target audience Threats
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