dells market

Topics: Personal computer, Marketing, Dell Pages: 4 (342 words) Published: October 16, 2014
BSBMKG501B
Identify and evaluate
Marketing Opportunities
Bruno Tini
Fernanda Saldanha

Yosiro Delgado

DELL

Description of the business


The company was founded in 1984 by Michael Dell. Dell is a leading provider of desktop personal computers, software . The company designs, develops, manufactures, markets, sells and supports information technology systems such as laptops, desktops, mobiles, workstations, storage devices and printers. Dell provides consulting services such as capacity planning, data center optimization assessments, virtualization and energy efficiency research. It serves healthcare, education, large corporate, government, individual consumers and small businesses. The company operates research and development, and manufacturing facilities in the US, Brazil, China, India and Malaysia, among others. Dell is headquartered in Round Rock, the US. In June 2013, the company acquired Enstratius, an Enterprise Cloud Maintenance Software and service provider to further enhance its end-toend solutions capabilities.

Aims and objectives of the business
• The scope of Dell is provide people all around the globe with powerful, multi featured computers which people could easily use without technical support. Dell aims to please all with great computers, notebooks and even projectors that are equipped with the required software, delivering technology solutions that enable people everywhere to grow and succeed.

Market Background

• Colocar a timeline da historia da dell

Market Size

Market Growth

Key Competitors

Key Competitors
MARKET SHARE
OTHERS
16%

Dell
15%

ORACLE
5%

1Q14

FUJITSU
9%
HP
36%
IBM
19%

Company
HP
IBM
Dell
Fujitsu
Oracle
Others
Total

Revenue
1,087,308,680
563,849,788
469,835,750
269,870,145
161,662,628
479,079,418
3,031,606,409

Environmental Factors

• Eles tentam não comprar materias que sejam prejudiciais ao meio ambiente, além de serem mais faceis de...
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