Dell Website Case Study

Topics: Sales, Customer service, Customer Pages: 4 (1330 words) Published: December 9, 2010
1.Straightforward. Unique. Powerful. Dell has based its success on a simple concept: maximizing their understanding of our customers’ needs, and then fulfilling them with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use. Their continuously evolving strategy combines a revolutionary direct customer model with new distribution channels to reach more consumers and small businesses. So that their technology reaches more people around the world via alternative sales channels, while their traditional, direct relationship with customers continue to flourish through their internet based model. Dell interacts with customers directly through the Web or phone — or, in the case of corporate customers, through a direct sales force. By cutting out retailers, Dell saves money and time They recognize that the real key to their success, however, lies in their talented team. So Dell aims to treat their employees with the respect they deserve. The one thing Dell does better than anyone is efficiently make and deliver computers. It's Dell's foundation, much as Wal-Mart rests on its ability to manage and move inventory better than anyone. Dell has no warehouses to store parts and takes delivery of parts only when it has orders that need them. It holds, on average, seven hours of inventory, vs. weeks of inventory for most tech manufacturers. On the factory floor, parts and products whiz overhead on conveyors so the right items get to the right places at the right time. 2. DELL’S USE OF INFORMATION SYSTEMS AND TECHNOLOGY

Dell uses information systems to drive operating practices, all the way from customers and far-flung suppliers to the shop floor (Rollins, 1998). It has developed performance...
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