Dell Value Chain

Topics: Supply chain, Supply chain management, Value chain / Pages: 7 (1733 words) / Published: Jul 24th, 2011
VALUE ADDED CHAIN IN DELL

SUBMITTED BY:
SIDDHARTHA DAS
ROLL NO: 32
BATCH: PGDM (FM) 2010-12
SUBJECT: Project and Infrastructure Management: Financing, Implementation and Control

Table of Contents Sl.No. | Description | Page No. | 1 | VALUE CHAIN ANALYSIS | 3 | 2 | VALUE CHAIN IN DELL | 4 | 3 | DIRECT SELLING STRATEGY OF DELL | 5 | 4 | COMPONENTS OF DIRECT SELLING STRATEGY | 6 | 5 | ADVANTAGES OF VALUE CHAIN OF DELL | 8 | 5.1 | CONCLUSION | 9 |

CHAPTER-1
What is Value Chain analysis?
The value chain of a company is the entire product flow of a company beginning from its suppliers to the customers as well as managing the flow of information so that both the customers derives maximum satisfaction while at the same time the company maximizes the profit. The Value-Chain was conceptualized and popularized by Porter in 1985 through his book, “Competitive Advantage: Creating and Sustaining Superior Performance”. The value-chain management tool recognizes that there are two value-adding activities in an organization, the “primary activity” and the “support activity”. (i) The primary activity includes inbound logistics, production, outbound logistics, sales and marketing, and maintenance. (ii) Support activities include administrative infrastructure management, human resources management, research and development team and procurement
Primary Value-Chain Activities: * Inbound logistics: It is the receiving and warehousing of raw materials, and their subsequent distribution to the processes of manufacturing. * Operations: It is the processes of transforming inputs into finished products and services. * Outbound logistics: It is the warehousing and distribution of finished products. * Marketing and sales: It is the identification of customer needs and the generation of sales. * Service: It is the support given to customers after the products and services are sold to them.
Support Value Chain Activities: * The

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