Preview

Dell Innovation

Good Essays
Open Document
Open Document
584 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dell Innovation
To be considered an innovative company, you need only to accomplish one task. This task is to introduce something new to your customers. Dell fits this description perfectly. Dell sits at the forefront of the computer industry and exemplifies this innovative approach in its functions of management. As noted in the other factors discussed within this paper, the management functions of planning, organizing, leading and controlling all exemplify the innovative approach of Dell.

We all try to live by some type of golden rule. The way Dell incorporates their version of the golden rule in their planning phase of management is unique and admirable. In a case study by Kotelnikov (2001), Dell indicates that the three golden rules used are disdain inventory, always listen to the customer, and never sell indirect. When these basic beliefs are incorporated into the early planning of a corporation, the results are astounding as shown by Dell. To look down upon a large inventory allows you to plan accordingly. Your plans will include methods to sell your inventory and therefore remain profitable. When you listen to your customers, you can plan for a future with those same customers. Computers are items that change daily and if your plans are based upon satisfied customers that come back again and again, you can gear your marketing towards those individuals. Lastly, when you plan from the beginning to eliminate an aspect of your business such as indirect sales, your customers will either buy into the concept or not. Whatever the case, Dell should be admired for remaining true to their golden rules. In addition, for this reason, they have been successful in their innovative approach.

Dell incorporates their innovative approach in their organizing phase by developing successful strategies. The time they take to reach out to their customers affords them the opportunity to organize and utilize their resources in such a manner that will add to their success.

You May Also Find These Documents Helpful

  • Good Essays

    Dell's Strategies

    • 778 Words
    • 3 Pages

    Dell's computers are cheaper than the competition. Dell “can beat competitor prices by 10-15%”. You might ask: How does Dell do that? ~ By eliminating the middle man and selling directly to the customer. Dell doesn't have a retail store presence, which keeps their operating costs low. Managers at Dell are innovative by keeping a close eye to the bottom-line, while still keeping the customer in focus. Metrics like Days in Inventory are managed strategically.…

    • 778 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Dell Case Study

    • 1263 Words
    • 6 Pages

    O 'Hair, D., Friedrich, G. W., & Dixon, L. D. (2008). Work relationships. In Strategic…

    • 1263 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Implementing Strategies

    • 5555 Words
    • 23 Pages

    Dell Computer grew rapidly from its founding as one-person, dorm-room operation in 1984. As the company has grown, Dell’s structure, control systems, and culture has changed to keep the firm on track to reaching its strategic goals. Michael Dell hired managers with computer industry…

    • 5555 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    Dell's Value Chain

    • 1083 Words
    • 5 Pages

    Dell also has used a different approach than the norm in their supply chain management. Dell 's strategy is to integrate every single process, from the very beginning, to the very end, without any other interference. Through strategic planning, Dell discovers exactly what it is that customers want. With the information, further research and development is implemented by the company. The company then begins strategically marketing the highest target groups for their products, before product release. Information is then automatically released to suppliers, who can in-turn develop demand projections for the marketed Dell products. This entire system is accomplished in a relatively short span of time, which adds to the exceptional supply chain in force at Dell.…

    • 1083 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Matching Dell

    • 383 Words
    • 2 Pages

    Rivals have not been able to replicate Dell’s strategy because they can not replicate the strategic fit. All the activities of Dell are related and interacted with one another. A competitor can only replicate one of Dell’s activities such as personalized product or on-time customer service or direct sales. However, all the activities together formed Dell’s competitive advantages and it takes long time and great effort for a competitor to fully replicate the whole strategy of Dell’s.…

    • 383 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Dell Inc. in 2009

    • 1687 Words
    • 7 Pages

    In 1984, a freshman named Michael Dell, with the concept of direct marketing and a thousand dollars, founded the Dell Computer Corporation. From then, Dell has proven to be the global computer industry's fastest-growing company over the past decade. Dell’s success was primarily attributed to three key factors, the direct sale model, the built-to-order system and the just in time system. However, in 2006, Dell confronted severe underperformance and dropped sales, a sequence of reactions took place then.…

    • 1687 Words
    • 7 Pages
    Better Essays
  • Best Essays

    With a net revenue of $61,133,000,000 is the second largest computer manufacturer company in the word and the number one in United States. Dell focuses on Business to Business(B2B) and Business to Consumer(B2C) commerce to satisfy their business and individual customers. Dell differentiates between classes of customers because the needs of their business customers, who buy large quantities of computers, are different than the individuals who want to configure a single unit. The present document is oriented to analyze Dell just since the point of view of operations management starting with a review of the company, after a look over Product design process, the internal process and the technology associated, how Dell forecast the coming productions rates, how Dell manages their…

    • 4497 Words
    • 18 Pages
    Best Essays
  • Powerful Essays

    Case 6 Dell Inc

    • 1735 Words
    • 9 Pages

    iv. Implementing and Executing: Dell's ability to stay ahead of the curve by offering completely customizable PCs build to the customers specification allowed the company to maintain the explosive growth it saw in the early years of the company. Strategic acquisitions allowed the company to augment and expand its offering to target additional markets.…

    • 1735 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Dell Computer is maintained and increased their competitive advantage. They want to maintain a low cost position to maximize the value passed on to customers, while driving costs lower and lower. They also want to drive aggressive pricing and profitability gain share. Dell wants to always put customers first and remain aggressive about driving improved customer value across all Dell business. Employee support of Product Leadership, Customer Experience, and Globalization is also important to the company. They want to have the best product in the marketplace and gain as much share in the market as possible. One way of achieving this would be to drive more than two-thirds of their sales and service transactions online.…

    • 3173 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    The advent of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the world 's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other computer giants. Dell designs, builds and customizes products and services to satisfy the end-user requirements and offers an extensive selection of peripherals and software directly to its customers. Looking at the already existing framework of DCC, this first series in the Strategic Formulation and Implementation paper will analyze the strategic management process of DCC focusing on its mission, vision, values, situation analysis, formulation and implementation. The paper will also develop a project plan which shall peruse the "structure, controls, and planning" processes for DCC (Blair, 2006, p. 2).…

    • 1326 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Essay Strategy

    • 1323 Words
    • 6 Pages

    Dell tries to place itself in the market as a strategic leader by planning and changing its strategies based on its goals and current situation. For an organisation to remain competitive in the market, it is essential to identify and set an appropriate strategy. Planning is an important step towards identifying and setting the strategy which is most suitable for the company. Dell strives to remain competitive in the highly volatile PC market by planning and setting strategies according to the changing market. According to Waddell, et al., (2011, p.308) “planning is a process that managers use to identify and select appropriate goals and courses of action for an organisation.” With the help of planning, managers of an organisation can formulate different strategies at various levels of management based on their goals. This essay will discuss about determining the organisation goals, the corporate level strategy, business level strategy and emergent strategy adopted by dell and briefly analyse how it affects the organisation.…

    • 1323 Words
    • 6 Pages
    Best Essays
  • Good Essays

    dell

    • 681 Words
    • 3 Pages

    Dell mission is "to the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of highest quality, leading technology, competitive pricing, individual and company accountability, best in class service and support, flexible customization capability, superior corporate citizenship, financial stability. "(Dell)…

    • 681 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Dell Case

    • 1062 Words
    • 5 Pages

    Dell has managed to become remarkably successful in a short span of time by following a direct "business to customer" model. By selling computers directly to customers, they have been able to best understand their needs and provide effective solutions to meet those needs. Dell built PCs to order, so customers received only what they wanted. Dell 's just-in-time inventory system allowed them to order only parts that customers demanded, thus keeping the minimal inventories and enjoying the cost-reductions which in turn were passed to customers. Dell 's extensive use of e-commerce contributed to further cost minimization, reduced the order and delivery time for customers, and customization. There are three golden rules at Dell: disdain inventory, always listen to the customer, and never sell indirectly.…

    • 1062 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Dell computers focus is on investing in their employees as both leaders and managers to learn and excel as the next generation of Dell. In combining both…

    • 1826 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Dell was founded in 1984 by Michael Dell, the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations. The direct model allows the company to build every system to order and offer customers powerful, richly-configured systems at competitive prices. Dell also introduces the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory every three days on average.…

    • 529 Words
    • 3 Pages
    Satisfactory Essays

Related Topics