Dell Implementation Strategy

Satisfactory Essays
Krit Tiraarporn
528-28181-26
Closing Case 7: Strategy Implementation at Dell Computer
1. Why has Dell moved to different kinds of organizational structures over time?
Answer: Dell needs to move to different kinds of organizational structures over time in order to change and adjust the business itself to fit with a change in environment. In 1984, Dell did the business alone but the demand was coming a lot. To serve the huge demand, Dell needed to hire more employees and assign a tons of work to each person. When the business is bigger and bigger, Dell alone cannot do every thing in the company, so the functional structure can help Dell to work in different areas such as marketing or manufacturing. Moreover, the market is more fragmented and the company has a wide range of product, so Dell needs to create more many sub-divisions in order to better respond and serve the specific customer need. It would be seen that when the business moves to a direction to make competitive advantage, the organizational structures needs to be changed to support for achieving the company’s success.
2. Has Dell’s performance been improved?
Answer: Yes, Dell’s performance has been improved from a change in organizational structure. Firstly, creating the functional structure and giving authority to manager can help Dell to develop a lean organizational culture to squeeze the cost. Secondly, fragmenting the sub-division for specific customers could allow Dell to better respond the customer need; consequently, it could increase the customer satisfaction. Moreover, grouping the division as the customer group can help employees to obtain more in-dept knowledge and specialize in their tasks to serve the specific customers. Of course, this kind of organization can increase the profitability of the company. Besides, Dell’s performance is improved substantially from making use of the corporate intranet to standardize activities across divisions and integrate its activities to reduce cost. In

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Strategy Implementation

    • 276 Words
    • 2 Pages

    Strategy implementation According to MacLennan (2011), strategy implementation is also known as strategy execution and it a process that the organisation used to implement it planning and take the strategy into action in order for the organisation to achieve or realise the strategic objectives, goals, visions and missions. Furthermore according to Draft and Marcic (2009), there are some challenges and difficulties when a business environment faces some difficulties at the time of executing the strategy…

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Strategy Implementation

    • 859 Words
    • 4 Pages

    Organizations successful at strategy implementation effectively manage six key supporting factors : 1. Action Planning 2. Organization Structure 3. Human Resources 4. The Annual Business Plan 5. Monitoring and Control 6. Linkage. | | | | Action PlanningFirst, organizations successful at implementing strategy develop detailed action plans... chronological lists of action steps…

    • 859 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Strategy Implementation

    • 2665 Words
    • 11 Pages

    STRATEGY IMPLEMENTATION I. What is strategy? * Defined from atleast 2 perspectives: 1. From the perspective of what an organization intends to do * The broad program for defining and achieving an organization’s objectives and implementing its missions 2. Pattern of the organization’s responses to the environment over time * Every organization has a relationship with its environment that can be examined and described * This view includes managers who are reactive—who respond…

    • 2665 Words
    • 11 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Strategy and Implementation Operation The main operation of Hayai is drive-thru services. Customers will purchase goods without having to leave their vehicle. The store will be operating 24 hours per day all-year-long. Employees will be working with shifts. Number of working employees on normal work hours will be eight; four to five employees will work on night shifts. Hayai will accommodate two types of transactions: 1. Drive-Thru Counter Purchase - Customers will drive through the drive-thru…

    • 447 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Dell Marketing Strategy

    • 9923 Words
    • 40 Pages

    10/28/2010 | | Dell Co. Marketing Plan | C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette Executive Summary For many years the Dell Corporation has been the fastest growing entity in the computer industry and is considered a pioneer in direct marketing. With the Pc industry being such a unique industry with its super…

    • 9923 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    Dell Marketing Strategies

    • 4653 Words
    • 19 Pages

    Executive Summary Dell is considered doing well in the market segmentation in order to avoid unnecessary loss. The management carry out analysis and report to find out which part or area can let them make the most profit. They position themselves as a strategic vendor, which is important in the business. From this, they have the competitive advantage in order to compete with other IT big business. Dell is also trying to sell affordable or more cheaper product to the customer. Apple is the top IT…

    • 4653 Words
    • 19 Pages
    Good Essays
  • Best Essays

    Dell Marketing Strategy

    • 4700 Words
    • 19 Pages

    Report on Dell Marketing Dell Marketing Introduction Dell Inc is a multinational information technology corporation based in Texas, United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world, and bearing the name of its founder Michael Dell, it employs more than 96,000 people across the world. Dell has grown by inorganic and organic means since its inception. Some of the notable mergers and…

    • 4700 Words
    • 19 Pages
    Best Essays
  • Powerful Essays

    Marketing Strategy: Dell

    • 3978 Words
    • 16 Pages

    [pic] Table of Content: A. Objective B. Brief Background of Dell a) Strategic Vision b) Product Offerings c) Product Levels d) Current Market Situation i. Customer Segmentation of Dell ii. ESL & The Higher Education Planning Team iii. Higher Education Market (HEM) iv. Microcenters e) Competitor Analysis f) SWOT Analysis - Dell in HEM C. Current Problem & Alternatives D. Our recommendation & Action plan E. Intended Learning Outcome A.…

    • 3978 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Dell Leadership Strategy

    • 320 Words
    • 2 Pages

    COST LEADERSHIP STRATEGY Dell Computers have been the industry leader with there cost-leadership strategy. They strive to provide technology and support at a lower unit cost than their competitors. They are a direct model company. Their unique relationship with customers gives Dell the opportunity to know exactly what their customers want and offer products that their customers need. They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability…

    • 320 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Dell Procurement Strategy

    • 559 Words
    • 9 Pages

    Group 3 The Power to do More Dell Procurement Strategy 2nd October 2014 Indian Institute of Management Kashipur Ankit Bansal | Arnab Kanti | Kunal Delwadia | Prashant Gaur | Supply Chain Model PC Component Supply • • This is when dell began to introduce a new business model. It converted its operation to built-to-order process, eliminated its inventories through a just-in-time system, and sold its products directly to consumers shown in figure above. Dell attempted to develop a supply chain…

    • 559 Words
    • 9 Pages
    Satisfactory Essays