Dell General Environment Case

Topics: Customer service, BRIC, Customer Pages: 4 (1143 words) Published: September 19, 2011
General Environment
Technological Segment- Dell is in the business of providing technology. Because of this it must stay up to date with the current technology available to its consumers. It attempts to do this by keeping strategic partnerships with its suppliers to have current technology and to manage their bargaining power. 3. Global segment- One of Dell's focuses is the emerging markets, namely Brazil, Russia, India, and China (BRIC countries). They have introduced a new line of their desktops called the Vostro-A to meet this markets' needs, which are low cost PC's that provide basic functions such as web-surfing, e-mail, and word processing. Five Industry Forces

Intensity of Rivalry Among Competitors- This industry has very high competition. Each company is trying to provide the best product they can in their own way. Dell has focused on using the build-to-order model to provide customers with custom computers at relatively low prices. They are now shifting to a build-to-stock model which involves building computers ahead of time and selling them to retailers or customers. Threat of New Entrants- The threat of new entrants into the industry is high due to the observed success of companies such as Acer, Asus, Toshiba, and Fujitsu in the late 1990's and 2000's. Also established companies such as Samsung are entering into the computing market by using their name brands as a tool to bring brand loyal customers and entice other consumers with name recognition. Entering this industry for a new company would not be advised due to the extremely high level of competition and the many companies that have a great deal of resources that would simply not be available to the new company for significant amount of time. Competitors

Apple- Apple will be a very important competitor because of the large amount of market share they currently posses. They have put a great deal into providing sleek and innovative...
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