Dell Case Study

Table of Contents I. Time context 1 II. Point of View 1 III. Statement of the problem 1 IV. Objectives 1 V. Areas of consideration 1 A. S.W.O.T. Analysis 1 B. Comparison of the Incentives provided by the Government of Rio Grande do Sul and Minas Geraias 4 VI. Decision criteria 5 VII. Alternative courses of action 6 VIII. Conclusion and Recommendation 7

I. Time context

The year 1999 will be used as the base year for Dell Computer Corporation to resolve the challenges they are facing.

II. Point of View

The point of view of Mr. Keith Maxwell, Senior Vice President for Worldwide Operation of Dell Computer Corporation will be used in the study since his decision would be the basis for the first location plant of the corporation in Latin America.

III. Statement of the problem

Should Dell decide to put up its location plant in Rio Grande do Sul in pursuit of its competitive advantage offered by the place despite current challenges?

IV. Objectives

* To be able to evaluate long term benefits in pursuing the location * To identify at par advantage of Rio Grande do Sul over other location-states * To come up with a solution at the fastest time as possible for the most suitable place to establish the Dell’s plant

V. Areas of consideration

A. S.W.O.T. Analysis

Strength | Implications | Strong capital accumulation | Having the annual revenue of over $23 billion and market capitalization of $98 billion, Dell Computer Corporation has the competitive advantage to operate in a global arena. With this, the company has a financial say over any challenges that may interfere in the long run. With the fast growing computer industry, being capacitated is an asset for the company to survive and be known despite fierce competition. | Highly efficient practices | Revolutionary business approach and Concrete supply chain management had an effective impact on the company enable it to control 25%