Dell Case Study

Topics: Dell, Personal computer, Computer Pages: 11 (3348 words) Published: April 13, 2013
1. Introduction

Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 110,000 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo. As of 2013 the company employs about 14,000 people in central Texas and is the region's largest private employer, which has 2,100,000 square feet (200,000 m2) of space. The board consists of nine directors. Michael Dell, the founder of the company serves as chairman of the board and chief executive officer.

1. a) Founding member:
i. Michael Dell:
Michael Dell was born in 1965 in Houston, Texas, to a Jewish family whose surname reflects the translation into English of the original German/Yiddish Thal ("valley" or "dale [q.v.]"; modern common-noun spelling Tal) upon the family's immigration to the United States. He is known as the founder and CEO of Dell Inc., one of the world’s leading sellers of personal computers (PCs). He was ranked the 41st richest person in the world on 2012 Forbes Billionaires list, with a net worth of US$15.9 billion as of March 2012.

In 1983, when Dell entered his freshman year at the University of Texas at Austin, his parents hoped he would become a doctor, but Dell's skills lay elsewhere. In examining the personal computer, or PC, industry, he noticed an opportunity to sell PCs for less, as he explained to Richard Murphy of Success magazine: "I saw that you'd buy a PC for about $3,000, and inside that PC was about $600 worth of parts. IBM would buy most of these parts from other companies, assemble them, and sell the computer to a dealer for $2,000. Then the dealer, who knew very little about selling or supporting computers, would sell it for $3,000, which was even more outrageous." Dell realized that he could assemble computer parts, skip the step of selling to a dealer, and go directly to the consumer. That way the consumer could buy the product for less, and Dell held on to every penny of the profits.

Dell thus combined his knowledge of computers with his well-developed business sense and began his own business, assembling upgrade kits for personal computers. Michael Dell served as CEO from 1984 until July 2004. In January 2007, he resumed the role of CEO, a position he holds today:

ii. Alex j. mandl
Alex J. Mandl (born 1943, in Austria) is a notable Austrian-American businessman, and currently Executive Chairman of smart card giant Gemalto. He has been named "One of America's Most Powerful Businessmen" by Forbes magazine. Currently on the boards of Dell, Haas School of Business, Willamette University, UC Berkeley, and the American Enterprise Institute. He has also previously served on the boards of AT+T, Pfizer and Warner-Lambert. iii. Klaus luft

Klaus Siegfried Luft (born October 22, 1941) is a German executive and entrepreneur. He is the founder and Chairman of the Supervisory Board of Artedona and also known for being a board member of leading technology companies. From 1990 to 2010, Klaus Luft has served as Vice Chairman and International Advisor to Goldman Sachs Europe Limited. Since 1995, he is a member of the Board of Directors of, Dell Inc. iv. Michael A. Miles

Michael A. Miles serves on the board of directors of Time Warner, Sears Holdings Corporation, Dell Inc., AMR Corporation, and Citadel Broadcasting Corporation. Previously he was the chief executive officer of Kraft Foods and Philip Morris Companies. He became a Special Limited Partner of Forstmann Little & Company in February 1995. From 1961 to 1971 he was an advertising executive at Leo Burnett Co. He is also a trustee of Northwestern University.

v. Sam...
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