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Dell Case Study

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Dell Case Study
Dell 1. Introduction

Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 110,000 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo. As of 2013 the company employs about 14,000 people in central Texas and is the region's largest private employer, which has 2,100,000 square feet (200,000 m2) of space.
The board consists of nine directors. Michael Dell, the founder of the company serves as chairman of the board and chief executive officer.

1. a) Founding member: i. Michael Dell:
Michael Dell was born in 1965 in Houston, Texas, to a Jewish family whose surname reflects the translation into English of the original German/Yiddish Thal ("valley" or "dale [q.v.]"; modern common-noun spelling Tal) upon the family's immigration to the United States. He is known as the founder and CEO of Dell Inc., one of the world’s leading sellers of personal computers (PCs). He was ranked the 41st richest person in the world on 2012 Forbes Billionaires list, with a net worth of US$15.9 billion as of March 2012.

In 1983, when Dell entered his freshman year at the University of Texas at Austin, his parents hoped he would become a doctor, but Dell's skills lay elsewhere. In examining the personal computer, or PC, industry, he noticed an opportunity to sell PCs for less, as he explained to Richard Murphy of Success magazine: "I saw that you'd buy a PC for about $3,000, and inside that PC was about $600 worth of parts. IBM would buy most of these parts from other companies, assemble them, and sell the computer to a dealer for $2,000. Then the dealer, who knew very little

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