Topics: Marketing, Sales, Customer service Pages: 3 (681 words) Published: March 24, 2014

Dell started out as a direct seller, first using a mail-order system, and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997, Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores, Dell offered superior customer choice in system configuration at a deeply discounted price, due to the cost-savings associated with cutting out the retail middleman. This move away from the traditional distribution model for PC sales played a large role in Dell’s formidable early growth. Additionally, an important side-benefit of the internet-based direct sales model was that it generated a wealth of market data the company used to efficiently forecast demand trends and carry out effective segmentation strategies. This data drove the company’s product-development efforts and allowed Dell to profit from information on the value drivers in each of its key customer segments.

Dell mission is "to the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of highest quality, leading technology, competitive pricing, individual and company accountability, best in class service and support, flexible customization capability, superior corporate citizenship, financial stability. "(Dell) Dell's own corporate website defines its global strategy as "our global strategy is to be the premier provider of products and services including those that customer requires to build their information technology

Recommendation and conclusion

A simple formula "eliminate the intermediaries and sell for less" made Dell a reputed fastest growth company. In a short span of time, how much...

References: Internet
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