Preview

Dell

Better Essays
Open Document
Open Document
2193 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dell
Disclaimer
Kindly note, LCM study materials are available FREE of charge to students and are intended to be used ONLY as supplementary reference material. They do not in any way replace the recommended books that students are advised to use to supplement knowledge and understanding of the module.

Students can purchase the recommended reading books from a retailer of their choice. However, students experiencing problems in obtaining books independently can contact us to make a purchase using LCM’s account with Amazon.

Apple
Company background
Apple Inc, also earlier known as Apple Computer, Inc. is an American multinational corporation. They are responsible for designing and selling consumer electronics, computer software and personal computers. Apple sells all their products and services throughout the world through its online stores, its retail stores, direct sales force and third party wholesalers, resellers and value added resellers.

History
It was initially established in Cupertino, California on the 1st of April 1976. It was established by the late Steve Jobs, Steve Wozniak & Ronald Wayne to sell the Apple I personal computer kit. Since its inception, it has seen many products being introduced from the Lisa and Macintosh in the early 1980’s to the iMac’s and iPads of today. During the early 90’s the company went through several launches and failed attempts at consumer electronics such as portable CD’s and portable cameras.
There have been internal power struggles as well, among the CEO John Sculley and the Late Steve Jobs in the 1980’s, which resulted in Jobs resigning from apple and founding NeXT Inc.

In the late 90’s with stiff competition from Unix and Sun Microsystems and apple not being profitable, Steve Jobs was brought back as an adviser and later became the interim CEO of the company. He was instrumental in reinventing and redesigning the product line of the organisation. During the years of 2005 - 2007 Apple was able to make a transition to

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Steve Jobs founded Apple as a computer company in 1976 and ran it alongside founders Steve Wozniak, Ronald Wayne and investor Mike Markkula. He was a strong minded visionary and often went against other workers ideas. Many rifts were created within apple because of the disagreements he had with other people about the way projects were being run within the company. Eventually, in 1985 Jobs left Apple after being removed as manager of the Mac project, something he had put together and built up. He acquired Lucasfilm’s animation department Pixar and funded this whilst working on his ‘NeXT’ computer project. He worked at NeXT for a number of years until, in 1995 Apple were convinced by Jobs to buy out his computer company. He then returned to Apple in an informal advisory role at a time when Apple was making the biggest losses since it was founded. In early 1997 after 500 days in the job and over $1 billion in losses the, then CEO was sacked. Jobs agreed to become interim CEO and to take on the responsibility of getting the company back onto the right path. His first move was to dramatically cut the number of products being produced by Apple and focused on a simple matrix structure. He made a laptop for consumer users and a laptop for professional users and the same for desktop computers. This distinctly different structure cut costs and made Apple seem a lot more customer friendly as a company. The next step was looking towards preparing their products for the future, through…

    • 460 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Apple - History

    • 5761 Words
    • 24 Pages

    Steve Jobs and Steve Wozniak founded Apple on April 1, 1976 in Santa Clara Valley, California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor, keyboard, or casing. Due to the high demand for the Apple I, Jobs realized that there was a market for small computers. He also realized that he could market the company's name and the computer's user-friendly look.…

    • 5761 Words
    • 24 Pages
    Good Essays
  • Good Essays

    Apple Case Study

    • 1072 Words
    • 4 Pages

    Its original business model was based on selling a computer that could be used straight out of the box with a closed platform. In 1981 IBM introduced a Microsoft 's DOS operating system and it’s an open system and easily cloned, whilst a lack of compatible software on Macintosh (Mac) made net income fall 17%. Steve Jobs was removed from his operational role by the board. Jobs left Apple to find a new company NeXT.…

    • 1072 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Barraging Power Accg 301

    • 1892 Words
    • 8 Pages

    Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's famous hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    In 1997 when Jobs was referred to as the Interim CEO he made a speech at an event where it was announced that Apple Inc. would have an almost entirely new board of directors, an aggressive advertising campaign and an alliance with Microsoft. Apple Inc. also managed its business largely on a geographic basis. Jobs had an innovative style of management since he returned to Apple Inc., he made ideas on how to turn the company’s performance around. He consistently pushed for new, innovative ideas and products and also enforced several structural changes, including ridding the company of unprofitable segments and divisions.…

    • 522 Words
    • 3 Pages
    Good Essays
  • Good Essays

    “Apple Inc.” which was formerly known as “Apple Computer Inc.” is a consumer electronics company with its base worldwide. The company designs, develops and sells computer software’s like IOS as well as computer…

    • 722 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The firm was formerly known as Apple Computer Inc. as it was started by Steve Jobs with his friends Steve Wozniak and Ronald Wayne in the 1970’s. Apple Incorporation (Inc.) is well known for design, sells best quality of the Computer, Music and Mobile-phone Industries.…

    • 1382 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Apple Inc. is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications as well as services and support offerings.…

    • 3023 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Steve Jobs Impact

    • 854 Words
    • 4 Pages

    During the early 80's, Steve Jobs controlled the business side of the Apple Corporation and Steve Wozniak, the design side. However, in 1984 a power struggle with the board of directors caused Steve Jobs to leave…

    • 854 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Apple Inc. has been facing numerous plights in these 30 years; a renowned example would be in the 1980s when Apple experienced disastrous response to the introduction of the Centris line, a low-end Quadra offering. (Vectronic’s Apple World, 2010) Another hard time is the failure to improve Mac OS, resulting in a financial crisis in mid-1990s. Jobs then used revolutionary technology and surprising products to face up to the challenge, and make it an even more successful company.…

    • 1267 Words
    • 6 Pages
    Best Essays
  • Best Essays

    Apple Inc. Supply Chain

    • 2995 Words
    • 12 Pages

    Apple began on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, and was formerly named Apple Computer Inc., for the first 30 years but removed the word "computer" on January 9, 2007. This change reflected the company's expansion currently taking place in the consumer electronics…

    • 2995 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    Dell

    • 11814 Words
    • 48 Pages

    AACSB: Business Knowledge & Analytical Skills | Management: Creation of Value | Dierdorff & Rubin: Managing strategy and innovation…

    • 11814 Words
    • 48 Pages
    Satisfactory Essays
  • Powerful Essays

    revenue recognition

    • 1779 Words
    • 8 Pages

    Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)…

    • 1779 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Steven Jobs, after participating in the highly successful launching of Apple Computer, lacked the flexibility to effectively deal with a changing external environment. One result was that Apple Computer lost its advantages to IBM. A second result was that Jobs was forced out of the company he helped to found (Philip Elmer-DeWitt, 2011).…

    • 1241 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Evidence 1: In 1985, Jobs resigned as Apple’s CEO under the pressure of the Apple’s shareholders because several launched Apple products after Apple II had attributed to a great loss to the company (Isaacson 2013).…

    • 659 Words
    • 3 Pages
    Satisfactory Essays